Fever-Tree is introducing its premium touch to the adult soft drink market with the launch of Lemon, Lime & Bitters, crafted specifically for the Australian audience.
This new offering employs Fever-Tree’s signature approach to mixers, utilizing high-quality, naturally sourced ingredients such as Sicilian lemons and sun-ripened Mexican limes, all complemented by the iconic Angostura Bitters.
Caroline Wood, Head of Marketing at Fever-Tree in Australia, remarked, “Few beverages are as integral to Australian culture as Lemon Lime & Bitters. With over 100 million serves enjoyed annually, it has become the preferred choice for those seeking a refreshing, sophisticated, alcohol-free option.
“The drink continues to attract a wide audience, particularly younger Australians, who are increasingly embracing this classic. Research indicates that more than four in ten Lemon Lime & Bitters drinkers aged 18–34 indulge in it at least once a month, underscoring its lasting appeal.
“At a time when many Australians are opting for mindful drinking and exploring better non-alcoholic alternatives, Fever-Tree’s introduction fits perfectly, providing a premium selection that excels in flavor.”
While Lemon, Lime & Bitters enjoys popularity in pubs, a recent Quantium Checkout Survey revealed that consumers believe the freshly made version offers greater balance compared to its pre-packaged counterparts—a gap Fever-Tree aims to address.
The infusion of real lemons and limes, alongside Angostura Bitters, has allowed Fever-Tree to develop a drink that is “carefully balanced,” promising “the same crisp, refreshing taste in every sip.”
Wood further explained, “As with all Fever-Tree beverages, we emphasize quality ingredients. Authentic lemons and limes provide a fresh, natural citrus boost, while Angostura Bitters contribute depth and that distinctive bitters finish. The outcome is vibrant, harmonious, and refreshing. With just 19 calories per 100ml, it remains light yet packed with flavor.
“Lemon Lime & Bitters is a hallmark of Australian culture, and we sought to respect that tradition by using the finest naturally sourced ingredients, meticulously crafted for balance and precision. It’s about celebrating a beloved drink while ensuring it maintains its hallmark taste—whether enjoyed at the beach, at a bar, or during a neighborhood gathering.
Much like vinyl records, classic sneakers, and cherished recipes, it remains a timeless favorite, continually winning the hearts of Australians across generations.”
Fever-Tree Lemon, Lime & Bitters is now available to retailers and venues throughout Australia, priced at $9.90 for a four-pack and $49.99 for a case of 24.
Key Takeaways
- Fever-Tree launches Lemon, Lime & Bitters for the Australian market.
- The drink features premium, naturally-sourced ingredients.
- Over 100 million serves of Lemon Lime & Bitters are enjoyed in Australia each year.
- Research shows a growing trend among younger Australians favoring the drink.
- Fever-Tree aims to enhance the drinking experience beyond pre-packaged versions.
- The new soft drink is light, at only 19 calories per 100ml.
FAQ
What is Fever-Tree Lemon, Lime & Bitters?
It is a premium adult soft drink crafted from naturally sourced Sicilian lemons, Mexican limes, and Angostura Bitters.
Where can I buy Fever-Tree Lemon, Lime & Bitters?
It is available at retailers and venues across Australia.
What is the price of Fever-Tree Lemon, Lime & Bitters?
The recommended retail price is $9.90 for a four-pack and $49.99 for a case of 24.
Is Fever-Tree Lemon, Lime & Bitters suitable for mindful drinking?
Yes, it is an alcohol-free beverage option that caters to mindful drinkers.
