Columbia Group is urging industry leaders to integrate artificial intelligence (AI) into their operations. This initiative aims to ensure that digital processes do not hinder efforts to attract more women to the shipping sector.
According to Columbia Group, since AI relies on historical data that may contain biases against women, it is crucial to incorporate AI thoughtfully within organizations to enhance the industry’s appeal for future generations of women.
The newly appointed Group Head of AI, Christina Orfanidou, stated, “Artificial intelligence is often perceived as a neutral system, yet it wholly depends on the data we provide. In the shipping industry, where women represent only a small fraction of the global workforce, this data reflects decades of inequality. Allowing AI to learn without scrutiny could lead to the development of tools that seem modern but actually perpetuate the biases we are trying to overcome.”
She cautioned, “If historical data indicates that women are less represented in certain roles or positions, a model might mistakenly interpret that lack of representation as a norm.”
However, Orfanidou emphasized that when implemented correctly, AI can streamline administrative tasks and enhance decision-making in areas such as crew management, knowledge sharing, and operational planning:
“My goal is to integrate AI into our operations rather than treat it as a standalone entity,” she said. “It’s essential to develop tools in collaboration with individuals who have firsthand knowledge of vessel operations, crewing, safety, and human resources, as they are best positioned to identify potential biases.”
“AI can drastically cut down time spent on routine duties, allowing personnel to concentrate on roles that require critical thinking and expertise,” she added. “When used responsibly, it can modernize the industry and align it more closely with contemporary workplace expectations.”
Orfanidou, a doctor of machine learning and information engineering from Oxford University, cautioned against over-reliance on AI, noting that it can be “persuasive even when incorrect.”
While the absence of global standardized regulations concerning AI raises concerns, there are regional frameworks being put into practice. The European Union, for instance, has introduced regulations governing AI development, emphasizing non-discriminatory practices.
Despite this, Orfanidou stressed: “If we manage AI effectively, it can promote inclusion instead of undermining it, broaden access to opportunities, uncover emerging talent, and create consistency in decision-making. Conversely, if mishandled, it can inadvertently shut down opportunities that the industry has strived to expand for years.”
She believes that whether AI serves as a catalyst for progress or a tool for exclusion hinges on the decisions made by businesses:
“At Columbia, we are committed to developing AI that mirrors the industry we aspire to create, rather than merely reflecting the inequities of the past,” she added.
About Columbia Group:
For over 45 years, Columbia Group has delivered high-quality ship management and crew management services to the global shipping industry. With a vast presence spanning over 40 management and representative offices, crew agencies, and training centers worldwide, Columbia connects with its 20,000 employees on land and at sea.
Additionally, the Group offers a fully transparent and integrated platform for maritime services, energy, leisure, and logistics, collaborating closely with global partners to enhance value and utilize economies of scale. Columbia’s services are cost-efficient and fully tailored to each client’s business needs, leading to the provision of top-quality, customizable maritime solutions.
