Creati Gen AI has successfully secured $20 million in funding, spearheaded by Redpoint Ventures, and introduced Buzzy—a groundbreaking conversational AI video-editing tool. Dubbed the world’s first AI Video Photoshop, Buzzy creates an innovative category of video editing, enabling users to alter any video simply by articulating the desired changes. Rather than depending on intricate software or reshooting entire scenes, content creators can now specify modifications—such as removing background distractions, enhancing eye contact, or adjusting lighting—and have these adjustments executed with pixel-level accuracy. This announcement comes from the developers of Creati Studio, which has gained a robust user base of over 20 million and generated $15 million in annual recurring revenue in just its first year.
Buzzy aims to tackle a significant obstacle in contemporary content creation, as identified by Creati’s founder: the frustrating reality that nearly flawless videos are often discarded due to minor flaws. Whether it’s an incorrect line of dialogue, an unwanted object in the backdrop, or a slight visual imperfection, addressing these issues has traditionally been labor-intensive or required extensive technical abilities. Buzzy introduces a new workflow that emphasizes generating initial content followed by refinement, enabling creators to iterate on existing footage until they achieve the desired outcome—rather than starting from scratch over and over.
The tool is especially tailored for small and medium-sized enterprises and marketing teams that need to create and adapt video content rapidly. With Buzzy, it’s possible to replace a highlighted product in a shoppable video without needing to reshoot the entire segment or to generate multiple versions of an advertisement from a single recording for A/B testing. These changes, which once necessitated separate production efforts, can now be made by simply describing the desired alterations in natural language. The platform permits users to modify a presenter’s script, change background settings, insert brand logos during post-production, and more—entirely through conversational input.
Creati assures that Buzzy is presently available at buzzy.now and symbolizes a pivotal transformation in how video editing can function for creators seeking speed and precision without the traditional reliance on extensive resources or technical know-how. The company positions this product as a democratizing force, making high-quality video content more accessible to a wider audience, empowering individuals to express themselves, manage campaigns, or develop their businesses through video.
KEY QUOTES:
“I throw away 95% of my AI-generated videos every day because of a single small blemish. We are stuck in repeatedly re-prompting workflows when what creators really need is the ability to fix what’s already almost perfect.”
“Our users, especially small businesses and creators, struggle most with fixing details in both filmed and AI-generated videos. That’s exactly why we built Buzzy.”
Ella Zhang, Founder, Buzzy
