NEW YORK, March 24, 2026 /PRNewswire/ — VOESH, a K-beauty body care brand known for its innovative and effective products, has recently made its debut at Ulta Beauty. The exciting launch took place on Ulta.com on March 8, followed by availability in over 450 stores nationwide starting March 22.
Founded in 2013 by CEO Vera Oh and Co-Founder Joseph Choi, VOESH emerged to address a demand for hygienic and high-performing body care products within the spa industry. Since its inception, VOESH has progressed from spa-focused offerings to becoming a leader in advanced body care, merging K-beauty principles with effective formulations. Today, this female- and AAPI-owned brand is celebrated for its innovative techniques and commitment to integrity in ingredient selection.
The Ulta launch introduces an exceptional collection of spa-inspired body treatments aimed at enhancing daily self-care rituals through rich textures and noticeable results. Grounded in a professional background and made in Korea, VOESH applies the principles of facial skincare to body care, focusing on supporting the skin’s barrier, balancing the microbiome, and creating a smooth, radiant finish akin to “glass skin.”
The product line features a range of essentials for both in-shower and treatment-focused care, including Massage Roller Crèmes, the Gua Sha Body Cleansing Bar, and a Body Buffing Bar. Other key products include a Resurfacing Sugar Scrub, a Body Balm, and a Hand Balm, as well as the Glow Shower Filter system. Signature scent profiles are available, such as Fig & Amber, Black Tea & Rosé, Hinoki & Cedar, and Bergamot & Neroli.
“We are thrilled to collaborate with Ulta Beauty and share our body care collection with a broader audience focused on wellness,” commented Vera Oh, CEO & Co-Founder of VOESH. “Our goal has always been to transform daily routines into meaningful wellness experiences, and we look forward to allowing shoppers to discover the benefits of our sensory-driven, science-backed products.”
“At Ulta Beauty, we strive to provide our guests with innovative brands that elevate everyday rituals through effective products, quality ingredients, and experiential discovery,” said Penny Coy, Senior Vice President of Merchandising at Ulta Beauty. “VOESH’s unique blend of K-beauty technology with spa-inspired treatments offers exciting new ways for our customers to nurture their skin from head to toe. We are excited to welcome the brand into our ever-growing body care range.”
Products are available at Ulta, with prices ranging from $9 to $49. For more information, please reach out to: voesh@michelemariepr.com
About VOESH:
VOESH is a clean body care brand driven by pioneering K-beauty science and proudly female- and AAPI-owned. The brand offers multitasking, sensory-focused, high-performance self-care solutions utilizing vegan ingredients that meet rigorous EU standards. Our mission is to elevate daily rituals into spa-like retreats. Each product undergoes dermatologist testing, is cruelty-free, and certified by PETA. VOESH is registered with US MoCRA, EU CPNP, and UK SCPN, and is committed to formulating without 2,000+ harmful substances to maintain the highest safety and efficacy standards.
—
### Introduction
In today’s world, where self-care has become increasingly important, finding high-quality products that prioritize both performance and safety is essential. VOESH’s recent launch at Ulta Beauty marks a significant step in this arena, offering shoppers a unique approach to body care rooted in K-beauty science.
### Practical Fitness Advice
When it comes to enhancing your fitness and self-care routine, consider integrating VOESH’s product line into your regimen. Not only can the Gua Sha Body Cleansing Bar elevate your shower experience, but the Massage Roller Crèmes can also aid in muscle recovery. By focusing on the sensorial aspects of skincare, you can create a holistic routine that promotes both physical wellness and relaxation.
### Conclusion
VOESH’s innovative body care collection, now available at Ulta Beauty, provides a perfect blend of luxury and efficacy. By embracing these products, you can transform your daily rituals into moments of thoughtful self-care, supporting overall wellness while enjoying the benefits of premium ingredients. Treat yourself to a spa-like experience at home and discover a new level of body care that aligns with your fitness journey.
