Tonight at 8 PM ET, Loyd Ford from Rainmaker Pathway Consulting Works will host a special edition of The Encouragers: The Radio Rally. This episode will delve into how artificial intelligence (AI) can enhance local radio operations, focusing on its applications in both sales and programming leadership.
Titled “The New A.I. Creativity Window For Local Radio,” this session will feature Paul Orr from Paul Orr Productions and Crash Kelley of SonnicAttention.com. They will present practical AI workflows, covering creative processes, production methods, and essential software tools.
Kelley emphasized the importance of engaging experiences for advertisers, stating, “I’ve been creating experiences for advertisers that they cannot ignore. We are going to share why that is important, and it can make you more money.”
Orr echoed this sentiment, expressing his enthusiasm for showcasing what radio can achieve creatively, adding, “I love that we will be able to share what radio can now do with creativity that can and will explode radio’s local revenue.”
Ford wrapped up by saying, “We produce The Encouragers: The Radio Rally podcast to support local radio because we love and believe in its power. It’s always free to tune in on your smartphone. With hundreds of episodes, including quarterly radio sales events, we aim to help local radio sellers grow their sales and income each quarter.”
The Encouragers: The Radio Rally is accessible on Apple, Audible, Spotify, and various other podcast platforms.
As technology continues to evolve, the integration of AI into local radio is becoming increasingly significant. This upcoming podcast episode is poised to highlight the practical applications of artificial intelligence, offering valuable insights for industry professionals.
With experts like Paul Orr and Crash Kelley leading the discussion, listeners can expect to learn innovative strategies that can not only enhance creativity but also boost revenue potential in local radio operations. Tune in to uncover how your radio station can benefit from the transformative power of AI.
