The Rise of ’90s Beauty Trends: A Look at Carolyn Bessette Kennedy’s Timeless Influence

In recent weeks, we’ve seen a resurgence of ’90s beauty trends, particularly inspired by the iconic Carolyn Bessette Kennedy (CBK). As fashion circles buzz with nostalgia and influencers recreate her signature looks, it’s clear that Bessette Kennedy’s aesthetic is more than just a fleeting trend; it embodies a timeless style that resonates with both new and seasoned beauty enthusiasts.

Carolyn Bessette Kennedy’s Lasting Impact

This June, Ryan Murphy released a sneak peek of Sarah Pidgeon portraying Carolyn Bessette Kennedy in his upcoming dramatization of her relationship with John F. Kennedy Jr. Initial reactions pointed out discrepancies in Pidgeon’s portrayal—questions arose about the authenticity of her style choices. Murphy responded by bringing in costume designer Rudy Mance for a style overhaul that was well-received. Post-premiere, viewers began to seek out Bessette Kennedy’s signature beauty items like her headbands, lipstick, hair color, and even the perfumes she wore.

As Maddie Aberman from Ipsy notes, “There is such a timelessness about her beauty aesthetic.” This sentiment clearly resonates with a modern audience, particularly those weary of fleeting beauty trends. Many seek a more classic and enduring style that Bessette Kennedy epitomized.

A Surge in Popularity

In just a month, perfume company Nemat reported a stunning 155% increase in sales of its Egyptian Musk perfume oil—similar to the fragrance formerly favored by Bessette Kennedy. Furthermore, Google searches for “Carolyn Bessette Kennedy blond” skyrocketed by 100% since the show aired. Calvin Klein has also seen a rise in its stock price, reflecting renewed interest in the ’90s fashion era.

Interestingly, this phenomenon echoes past style trends, but what makes CBK special is her authentic backstory. Rather than drawing inspiration from contemporary social media platforms like TikTok, her style stems from a genuine lifestyle that has captivated audiences for decades.

Authenticity vs. Commercialization

Despite the excitement, some industry leaders caution against turning CBK’s legacy into a mere marketing gimmick. Martina Arfwidson, CEO of Face Stockholm, recalls Bessette Kennedy as a valued customer of her brand. She respects her legacy but prefers not to overly commercialize it in her marketing strategies. “It’s against my grain to capitalize on [celebrity endorsements],” Arfwidson states, emphasizing her respect for Bessette Kennedy’s family and the tragic circumstances surrounding her death.

Allure contributing editor Marci Robin also critiques this commodification, expressing her concern for the dilution of Bessette Kennedy’s complex persona for commercial benefit. Bessette Kennedy’s tragic past should not be overlooked as brands seek to capitalize on her name for profit.

Nostalgia and the Modern Consumer

The intersection of CBK’s style with today’s prevailing aesthetics, such as ‘quiet luxury’ and ‘clean girl’ trends, also plays a significant role in her comeback. Alexandra Mathieu from influencer agency Open Influence points out the revival of romance in various cultural productions, linking it back to a wider appreciation for ’90s aesthetics.

It’s clear that CBK’s influence is far-reaching—her style has been revisited frequently, from interviews and recommendations in publications over the years to her recent resurgence in “Love Story.” This nostalgia resonates across generations, including Millennials who lived through the ’90s and Gen Z consumers who are exploring them through modern lenses.

Conclusion: Embracing Timeless Beauty

So, how can you integrate elements of Carolyn Bessette Kennedy’s iconic style into your own life? Start by incorporating classic pieces into your wardrobe—think simple yet elegant tops, structured coats, and understated accessories. For makeup, opt for natural looks with subtle lip colors inspired by her favorites like Face Stockholm’s Cranberry Veil.

While chasing trends can feel enticing, remember that true style is about more than just following the latest fads. It’s about embracing timeless beauty that reflects who you are. As we celebrate the resurgence of ’90s aesthetics, let’s honor the icons who inspired them, keeping their legacy alive while making it our own.