In the world of fitness and self-care, taking care of your body is just as crucial as maintaining a rigorous workout regimen. Recently, a brand named Maesa has made waves in the body care industry with the launch of their new line, Ontu. This exciting release will debut at Target, offering a range of products designed to nourish and pamper your skin. With prices set between $14.99 and $22.99, Ontu aims to make body care accessible to everyone.
Maesa has successfully introduced a variety of brands at Target, driving key trends in the beauty market. For instance, their Fine’ry line aimed to bring high-quality products with a prestige feel into mainstream stores, while the celebrity-driven Being Frenshe line, partnered with Ashley Tisdale, generated buzz for its unique offerings. Both previous launches were projected to yield significant sales in their first years, although company executives have not disclosed similar expectations for Ontu.
Molly Kennedy, the vice president of brand marketing at Maesa, expresses pride in the partnerships they’ve cultivated with retailers, emphasizing the exciting innovations they plan to introduce in 2026. “We’re passionate about our existing brands and the new ones coming up, and we’re grateful for the trust retailers have placed in us,” she remarked.
Dana Steinfeld, senior vice president of brand incubation and product innovation at Maesa, highlights the company’s agility in bringing new products to market. They focus on consumer needs, specifically targeting older Millennials and Gen X. According to Steinfeld, there’s a growing realization that just as we treat our facial skin with care, our body deserves the same level of attention.
Ontu plans to incorporate both emerging and proven ingredients throughout its product line. Among the offerings are a glycerin-based shower cleanser, a body scrub enriched with urea, a firming body butter, a body serum, a long-lasting lotion, and specialized products like heel and hand lotions, along with deodorants.
An intriguing aspect of Ontu’s products is their signature fragrance, vanilla musk, designed to enhance the user experience across the entire range. “This fragrance creates a beautiful layering experience,” says Steinfeld, allowing consumers to indulge their senses while caring for their bodies.
Kennedy anticipates that both the body butter and serum will stand out as the brand’s top offerings. She notes the significant overlap between Target shoppers and Ontu’s target audience, stating that there’s an effective communication strategy around the importance of body care, balancing science with indulgence. “We want people to try our products because we’re confident everyone who does will love them,” she added.
While the products come with clinical backing, Maesa plans to enhance their marketing strategy by involving aestheticians and dermatologists. “We’re concentrating on storytelling to make it engaging and educational rather than simply promotional,” Kennedy says. “We want to empower consumers to make the best choices for themselves.”
Conclusion: As Ontu launches at Target, it represents a significant step toward redefining body care for a broader audience. Investing in quality body products not only elevates your self-care routine but also adds to your overall fitness journey. Remember, caring for your skin is an essential aspect of maintaining your health and well-being. Explore new products and practices that resonate with your needs, and enjoy the journey towards a more rejuvenated you.
