Sydney, Nov. 12, 2026 – Manhattan Associates Inc. (NASDAQ: MANH) has teamed up with Australia’s largest online pet retailer, Pet Circle, to enhance its national fulfilment network using Manhattan’s warehouse management system (WMS). This collaboration aims to create a digital foundation for improved warehouse automation, operational efficiency, and quicker delivery, supporting Pet Circle’s rapid growth.
Pet Circle, a 100% e-commerce business, had been using a custom WMS for 13 years. However, rising order volumes and reliance on manual processes were making it challenging to scale effectively. The company chose Manhattan WMS for its long-term growth strategy and automation roadmap, primarily due to Manhattan’s local implementation team that successfully configured the solution to fit Pet Circle’s operational needs.
The implementation started at Pet Circle’s Sydney fulfilment centre and expanded to locations in Victoria, Queensland, and Western Australia, standardizing warehouse processes nationwide. Soon after the rollout, Pet Circle adopted autonomous mobile robots (AMRs), automated packing systems, and sortation technology, all connected through Manhattan WMS.
Andrew Haverfield, Head of Innovation Supply Chain at Pet Circle, stated that the transition to Manhattan WMS was motivated by their growth strategy. He noted, “As a fast-growing e-commerce business, we needed a warehouse management platform that could grow with us. Manual processes were increasingly challenging.”
Post-implementation, Pet Circle streamlined operations, achieving operational consistency and improved management during peak periods. During the last Black Friday, the retailer maintained same-day and next-day deliveries, a significant improvement compared to previous years.
Increased visibility into warehouse operations facilitated faster issue resolution and better decision-making for Pet Circle. The company plans to continue optimizing processes and explore further automation opportunities.
Raghav Sibal, Vice President APAC at Manhattan Associates, emphasized the importance of cloud-native technology to keep pace with evolving customer expectations. He stated, “Pet Circle’s transformation illustrates how the right technology foundation can enhance fulfilment performance while supporting long-term growth.”
Looking ahead, Pet Circle aims to keep optimizing its national fulfilment network and evaluate additional automation to support future growth.
About Manhattan Associates
Manhattan Associates specializes in supply chain and omnichannel commerce solutions, focusing on AI-powered, cloud-based systems. The company aims to unify front-end sales with back-end supply chain execution, offering innovative solutions to help businesses navigate challenges and seize competitive advantages. For more information, visit manh.com.au.
