Here’s a summary of the key points from the Go RVing campaign focused on pet owners:
Campaign Overview
- Launch: Go RVing has initiated a multi-channel campaign featuring the commercial “This Time He Goes” that highlights the joy of traveling with pets.
- Target Audience: The campaign is designed specifically for pet owners, emphasizing the importance of including pets in family vacations.
Commercial Details
- Character: The commercial follows Boomer, a dog eager to join his family on their RV trip instead of being left behind.
- Ad Formats: Includes a 30-second and a full 60-second version available on streaming platforms starting November 9.
Data Insights
- RV Purchase Motivation: 43% of RVers cite the ability to bring pets along as a key factor in buying an RV.
- Travel Trends: 69% of RVers plan to travel with their pets during the winter, showcasing a consistent demand for pet-friendly travel.
Marketing Strategy
- Partnerships: Go RVing is promoting the campaign as the Official RV Sponsor of the 2026 National Dog Show.
- Streaming Strategy: There will be a four-week ad placement on Peacock, particularly during the National Dog Show.
Engagement Activities
- Interactive Event: Go RVing will host an activation event at the Greater Philadelphia Expo Center featuring pet-friendly RV tours and a sweepstakes.
- Social Content Series:
- Humorous Titles: A series showcasing dogs in funny campground roles.
- Community Participation: A campaign inviting RVers to share photos and nominate pets for awards.
Educational Resources
- A range of digital content on GoRVing.com to assist pet owners in planning travel with their furry companions.
This campaign reflects Go RVing’s commitment to creating inclusive travel experiences for families that prioritize their pets.
