Italy’s competition regulator is spearheading a European investigation into Microsoft-owned video game companies, including Activision Blizzard. The inquiry focuses on concerns regarding digital currencies used for in-game purchases, which may obscure actual spending for consumers. This investigation, conducted in collaboration with consumer protection agencies in Norway and Denmark, aims to determine if these practices violate EU consumer protection laws.
The scrutiny centers on the conversion from real money to proprietary virtual currencies, which players use to buy digital items like character upgrades or weapons. This system may hinder players from keeping track of their spending, particularly concerning minors and those prone to excessive spending.
This investigation is part of a broader European consumer protection initiative looking into commercial practices in the gaming industry. Italian authorities have previously investigated Microsoft gaming operations, emphasizing transparency and parental controls. The outcome of the investigation could influence how in-game pricing is communicated to consumers across the industry.
