NEW YORK, February 04, 2026–(BUSINESS WIRE)–Global skincare and makeup brand Clinique has joined forces with ACUVUE, the leading contact lens brand, in a groundbreaking collaboration aimed at enhancing education around eye health and beauty. This partnership emphasizes the message that wearing contact lenses and applying eye makeup can comfortably coexist.
This innovative alliance showcases Clinique’s commitment to high-performance eye makeup products that are rigorously tested for safety among contact lens wearers, alongside ACUVUE’s expertise in comfort in contact lens usage.+
Both brands have made significant promises to consumers. Clinique’s Eye Safety Promise ensures that all its eye makeup products are ophthalmologist tested and safe for sensitive eyes, while ACUVUE guarantees customer satisfaction with its Comfort Promise, offering a 90-day satisfaction guarantee with its contact lenses.^ Through this collaboration, Clinique and ACUVUE aim to communicate to consumers around the world that eye comfort and self-expression can go hand in hand.
Addressing Consumer Education
As more young adults, especially Gen Z and Millennials, seize the opportunity to wear contact lenses, many are still unsure about the compatibility of eye makeup with their lenses. There’s a common myth that using makeup while wearing contacts might pose challenges or safety concerns. Unfortunately, many consumers feel uninformed about eye makeup options specifically designed for contact lens wearers.
Dr. Ashley Brissette, MD, MSc, FRCSC, who advises Clinique, emphasizes the importance of this collaboration. “Many patients express confusion about safe makeup usage while wearing contact lenses. Clinique’s offerings meet the Eye Safety Promise—ensuring safety for contact lens users and sensitive eyes. This partnership allows us to empower consumers with knowledge and confidence regarding their beauty choices.”
Clinique and ACUVUE are committed to reversing these misconceptions. By leveraging their expertise and consumer trust, they aim to educate individuals on safely wearing eye makeup alongside contact lenses, fostering a community of informed users who express themselves boldly.
A Shared Commitment to Personal Expression
Christie Sclater, SVP Global Marketing at Clinique, states, “Clinique’s Eye Safety Promise reflects our commitment to offering safe products for every user, including contact lens wearers. Collaborating with ACUVUE helps us make a significant statement in beauty and vision, allowing contact lens wearers to express themselves creatively and comfortably.”
Introduction
In a world where personal expression through beauty is ever-evolving, the collaboration between Clinique and ACUVUE reflects a significant shift towards empowering consumers. This partnership focuses on educating individuals about the intersection of eye health and makeup, aiming to build confidence among contact lens wearers.
Conclusion
This collaboration is a noteworthy step in reshaping how we view eye makeup and contact lenses. By prioritizing education and comfort, Clinique and ACUVUE are setting the standard for personal expression in beauty. As consumers, it’s important to recognize that safety and self-expression can go hand in hand. Whether you’re a seasoned contact lens user or just experimenting with eye makeup, make sure to choose products that align with your needs and maximize your confidence.
