Chiara Ferragni Joins GUESS as Spring/Summer 2026 Ambassador

Nostalgia has an undeniable charm, especially in the realm of fashion. Vintage items from the ’40s and ’50s are now fetching high prices on resale platforms, illustrating our desire for pre-loved designer goods. Runway collections of yesteryear frequently influence contemporary styles, and trends from decades past are making a comeback, often surprising those who weren’t even around to see them first-hand. A brand that skillfully marries nostalgia with a modern twist is GUESS, which has recently brought back the beloved bandage dress—originally a staple of the ’80s and more recently popular in the early 2000s—for a fresh audience in 2026. Adding excitement to this revival is Chiara Ferragni, an iconic fashion blogger and influencer known for her trailblazing impact long before the term ‘influencer’ existed; she has been named the face of GUESS’s Spring/Summer 2026 collection.

Ferragni perfectly embodies the modern GUESS woman—elegant yet adventurous, sensual yet effortlessly chic. With over a decade of amplifying self-expression through fashion, her partnership with GUESS isn’t merely a campaign; it reflects her personal journey. “This project was much more than a campaign: It came at a moment when I felt the need to start anew, to share my story as I am today: a more aware and calm person,” Ferragni explains. She expresses gratitude to Paul Marciano, co-founder of GUESS, for his support during a pivotal time in her life. Check out the new collection, which is available for purchase at guess.com.

Looking ahead to spring 2026, we predict the Camden Bag will rise to the status of It-girl must-have. Not only is it one of Ferragni’s favorite pieces from the collection, but it also encapsulates the very spirit of GUESS. With its sculpted silhouette, woven texture, and sleek accents, this versatile bag is a bold fashion statement perfect for daily wear.

Now, let’s talk about the highlight of the collection: the iconic bandage dress. Whenever bandage dresses come to mind, GUESS is the brand that leads the conversation. Many remember those captivating late-night paparazzi photos of their favorite celebrities, sparking attempts to emulate their glamorous looks. This style has provided sultry choices for countless occasions throughout the years. Fortunately, finding a stylish bandage dress for 2026 is easy. The Arisa Bandage Dress merges elegance with trendiness, featuring a unique neckline and a chic minidress cut, all adorned in a playful blue hue. If you ask me, it’s absolutely irresistible.

The GUESS Spring/Summer 2026 collection embraces a modern twist on the American dream, drawing from the daring spirit of Texas cowboys and the alluring beauty of expansive landscapes, while placing a spotlight on femininity, independence, and self-expression. The denim-on-denim look we’ve seen is a stylish tribute to classic American aesthetics, seamlessly aligning with contemporary trends.