Duchess Meghan has recently launched her 2026 As Ever holiday collection, featuring chocolates, jams, and pantry essentials. Accompanying the announcement was an Instagram reel showcasing family moments alongside clips of her brand’s production process. The video included sweet appearances from Prince Harry and their children, with Princess Lilibet adorably sharing her thoughts on a jam.
Reflecting on her entrepreneurial journey, Meghan reminisced about starting businesses in her childhood, from selling scrunchies to Girl Scout cookies. She expressed gratitude to her community and the As Ever team, highlighting her pride in the brand’s growth since its launch in April 2025. The label now offers a diverse range of products, inspired by her passion for cooking and entertaining.
