Key Highlights from the Rebranding of identibase to identi
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New Brand Identity: The 35-year-old pet protection company identibase has undergone a rebranding to become identi, introducing a new name and visual identity to align with modern pet ownership.
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Locator App Launch: Alongside the rebranding, the company is launching the Locator app, designed to help pet owners stay connected with their pets and provide support if they go missing.
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Creative Vision: The agency Perfect Storm emphasized moving away from traditional pet imagery. The new identity captures the complexity of pet ownership, aiming for a more genuine and relatable representation.
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Visuals and Tone: The rebranding includes a vibrant color palette and a friendly design, focused on making the brand accessible while retaining trust and professionalism.
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Community Support: The app features a lost and found service that connects pet owners with a community of experts and volunteers to assist in finding missing pets.
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Quote from leadership: Claire Jefferies, CMO of identi, noted that while the visual identity is changing, the core mission remains intact: to protect pets and reunite them with their owners.
Additional Context
For further information about the new brand and services offered, you can visit identi.
