Revitalizing Auburn Boulevard: An Initiative to Energize Local Businesses

A new coalition has been formed to invigorate commercial enterprises along Auburn Boulevard, and their first meeting promises to be an exciting opportunity for local business owners. Scheduled for 8:30 a.m. on February 20, this informational session will take place at Wild and Fly Fitness Studio, located at 8215 Auburn Blvd., Suite B in Citrus Heights.

The Coalition’s Mission

According to coalition organizer Fuentes, the coalition aims to unite and empower local businesses, working diligently to enhance the commercial vitality of the area. Their vision is clear: to foster a vibrant boulevard that is buzzing with energy, opportunities, and a sense of community pride.

Fuentes first approached city officials with this concept at the beginning of 2025, seeking to collaborate with the Economic Development Department and the Citrus Heights Chamber of Commerce. This teamwork is focused on strengthening the business community and drawing more foot traffic to the area.

Engaging the Community

As part of its initial efforts, the coalition plans to organize a variety of community-oriented activities. These include a corridor-wide “We Are Open” campaign, market days, art walks, business spotlights, and networking mixers. Seasonal celebrations and holiday-themed events will also be on the agenda, all designed to promote camaraderie and collective spirit among local businesses.

For those interested in participating or learning more about the coalition, Fuentes is available for contact via the Wild and Fly Fitness website, where additional details can be found.

A Unified Vision

Emphasizing their goal, the coalition has adopted the motto: “One Corridor. One Community. One Vision — Auburn Boulevard Alive Again.” This reflects their commitment to energizing the boulevard and reinforcing the local business environment.

Conclusion

This initiative stands as a promising opportunity for local businesses to come together and create a dynamic commercial corridor. Engaging community activities and collaborations will not only strengthen local ties but also enhance the overall appeal of Auburn Boulevard. Whether you are a business owner or a resident, it’s an exciting time to participate in this revitalization effort. Join the movement to bring fresh energy and enthusiasm back to our community!