Key Insights on Corporate Culture in AI and Digital Transformation
PLDT Global emphasizes the importance of corporate culture in successfully implementing artificial intelligence (AI) and digital transformation strategies. COO Edith Gomez-Cudiamat stresses that while technology enables transformation, it is corporate culture that ultimately dictates the effectiveness of strategy execution.
Accelerating Execution Through Culture
Gomez-Cudiamat highlighted at the ACC CXO Forum in Hong Kong that “Culture commands acceleration of execution.” This means that while technology may be the starting point, cultural aspects influence behaviors that result in business outcomes.
Navigating Disruption
In a world of rapid AI advancements, geopolitical shifts, and evolving customer expectations, companies face increasing pressure to adapt quickly. Therefore, investments in technology alone are not enough; organizations must foster collaboration, adaptability, and decision-making among employees.
Culture as a Business Enabler
At PLDT Global, culture is viewed as a vital enabler, promoting innovation and a responsive approach to customer needs. This culture is built on:
- Collaboration
- Accountability
- Continuous Learning
Employees are encouraged to share ideas, challenge norms, and take ownership of their work.
The Influence of Leadership on Culture
Gomez-Cudiamat remarked that “culture eats strategy for breakfast,” highlighting the significance of culture in the successful execution of strategies. Notably, she stresses that:
- Culture affects daily decisions made without supervision.
- Leadership plays a crucial role in shaping this culture, moving transformation forward.
Leaders are urged to distribute decision-making and empower every employee rather than concentrating authority at the top.
Empowering Teams
The challenge for modern leaders is to create an environment where everyone feels empowered to make decisions and suggest solutions. This inclusive approach not only fosters innovation but also enhances organizational agility amid rapid technological changes.
Conclusion
In summary, PLDT Global reinforces that the journey toward digital transformation is heavily reliant on cultivating a robust workplace culture. By doing so, companies can effectively leverage technology to maintain a competitive edge in an ever-evolving landscape.
