Categories Beauty

Interview with Rest Religion Founder Anastasiya Van Elswyk

Introduction

Embarking on a fitness journey can often feel daunting—especially after a long day when exhaustion sets in and all you want to do is relax. However, prioritizing your well-being is essential, even when life gets hectic. In this article, we’ll explore practical fitness tips and insights that can help you maintain your motivation and health, no matter how busy your schedule may be.

Many individuals find themselves overwhelmed, particularly when starting or maintaining a wellness routine. This can be especially true for those in high-pressure environments, like those in the fashion industry. Anastasiya Van Elswyk, who launched her skincare line Rest Religion, embodies this struggle. During her tenure as PR and communications assistant for the renowned designer Christian Louboutin, she experienced the toll of a demanding lifestyle on her skin, leading her to reevaluate her approach to self-care.

Living amidst the glamour of red carpets and celebrity clients, Van Elswyk faced a reality check as stress and lack of sleep began affecting her skin. “After every fashion week, I’d look in the mirror and see the signs of exhaustion,” she remarked. Rather than succumbing to skincare trends that demanded extensive routines, she opted for a simpler approach focusing on essential, effective products. This led to the inception of Rest Religion, promoting a back-to-basics philosophy that resonates with busy individuals seeking straightforward skincare solutions.

“Rest Religion is designed for people who don’t want skincare to feel like a part-time job,” she emphasizes. By limiting her routine to just two products, she takes the guesswork out of self-care, making it manageable for those with hectic lives.

Her Transition from Louboutin to Launching a Brand

Van Elswyk describes her experience at Louboutin as a dream job, filled with creativity and fascinating collaborations. Yet, the demands of PR soon proved exhausting. As her workload intensified, it motivated her to develop skincare products tailored to meet her own needs and the needs of many women dealing with similar lifestyle pressures.

The Vision Behind Rest Religion

The concept for Rest Religion stemmed from Van Elswyk’s personal struggles with skincare amid a fast-paced lifestyle. During her master’s program, she encountered a skincare project that opened her eyes to industry realities—where marketing often overshadowed innovation. She recognized a growing disconnect between consumer needs and prevalent wellness trends. “Skincare had started to feel performative with too many steps and unnecessary rules,” she noted. Thus, Rest Religion represents a deliberate contrast to the overwhelming options in the skincare market.

Key Ingredients for Effortless Beauty

Van Elswyk crafted her products with a focus on supporting the skin’s natural functions, particularly mimicking the restorative benefits of sleep. Her approach involves utilizing scientifically-backed ingredients to enhance skin health without adding complexity to routines. The Retinal Skin Restoring Serum is designed for renewal, while the Ultimate Glow Moisturizer is formulated to hydrate and protect the skin barrier.

By simplifying skincare while ensuring effectiveness, Van Elswyk’s brand offers a practical solution for those needing quick yet beneficial skincare routines. She emphasizes that achieving visible results isn’t solely about complex rituals; rather, it’s about consistency and quality products.

Essential Takeaways

Through her personal journey, Van Elswyk learned that emotional connections with skincare run deep, as it involves not just appearance but also self-care and self-acceptance. Moreover, she found immense satisfaction in taking her time to develop thoroughly tested products grounded in science. This mindfulness over hasty commercialization turned out to be more fulfilling, emphasizing that self-care should never feel rushed but rather should be a nurturing experience.

Conclusion

Whether you’re navigating a challenging work schedule, coping with daily stressors, or exploring a new fitness journey, remember that self-care doesn’t have to be complicated. Prioritize your well-being through simple, intentional choices—be it in fitness or skincare. Consider incorporating these lessons from Anastasiya Van Elswyk into your daily routine to uplift your spirit while keeping your health and beauty at the forefront.

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