Subaru has amplified its commitment to animal welfare through its latest Subaru Loves Pets campaign, pledging over $3.2 million in support of animal shelters across the U.S. This initiative aligns with findings from a survey indicating that many pet owners prefer road trips to flying in order to travel with their pets. Notably, Subaru positions itself as the largest corporate donor to the ASPCA, addressing the significant challenge of millions of dogs and cats entering shelters annually.
In addition to financial contributions, the campaign features National Make a Dog’s Day on October 22, aiming to promote the adoption of “Underdogs,” including older animals and those with disabilities. Subaru is also inviting consumer participation through various promotional donations that total a potential $40,000.
Overall, Subaru’s long-term involvement and extensive donations reflect its broader strategy of connecting pets and travel, highlighting the importance of pets in family life and community engagement. More information about the campaign can be found at subaru.com/pets, under the hashtags #SubaruLovesPets and #MakeADogsDay.
