As we move deeper into 2026, artificial intelligence is becoming increasingly integrated into our daily lives. NFL Commissioner Roger Goodell believes that football should also adopt this technology, asserting that embracing innovation is essential for the league to thrive.
Speaking with the media ahead of Super Bowl LX, Goodell highlighted how advanced technology could enhance the accuracy of in-game call reviews. Given the scrutiny that officials encounter during games, introducing AI tools could alleviate some of the criticism they face.
“I truly believe that technology can assist our officials,” Goodell stated. “They perform admirably, but the pace of the game is incredibly fast. With the introduction of super slow-motion and the increase to three times the number of cameras we had in previous years, we can alter camera angles. It’s crucial that we leverage this technology to support our officials in making the right calls.”
“They aspire to make the correct decisions and are extremely dedicated professionals. However, we also need to provide them with the right tools. I believe AI presents a significant opportunity in this regard.”
Goodell mentioned that the NFL is currently in discussions with its partners about how to implement AI tools for officiating. However, no definitive plans have been established at this point.
One of the NFL’s notable strides in AI innovation has been its partnership with Microsoft, which has introduced Copilot to the league. This tool assists team analysts in the coaching booth by “identifying actionable insights more rapidly,” influencing game strategies such as personnel groupings and snap counts. The initiative aims to enhance sideline evaluations, scout new talent, and optimize stadium operations, as outlined in an August press release.
Currently, additional AI tools have not yet been made available for officials, meaning that the crew officiating the upcoming Super Bowl will adhere to their traditional methods. The officiating team includes Shawn Smith (referee), Roy Ellison (umpire), Dana McKenzie (down judge), Julian Mapp (line judge), Jason Ledet (field judge), Eugene Hall (side judge), and Greg Steed (back judge).
The Super Bowl is scheduled to kick off on Sunday evening at 6:30 p.m. ET. NBC will broadcast the live event, with Peacock providing a streaming option.
