Basil Hayden® and Rowing Blazers Collaborate to Redefine Classics in Bourbon and Style
NEW YORK, Sept. 24, 2026 /PRNewswire/ — Basil Hayden, known as “the Bourbon Born to Surprise,” has partnered with Rowing Blazers, famous for its fresh, irreverent take on preppy style. This collaboration aims to redefine classic concepts in both bourbon and fashion through collaborative content, experiences, and limited-edition drops during the fall and holiday seasons. The partnership embodies the spirit of “Classics, Reimagined,” bridging the worlds of bourbon, style, and culture.
Why This Collaboration?
Basil Hayden has always innovated within bourbon-making traditions, delivering unexpected flavor experiences. Similarly, Rowing Blazers revisits classic heritage styles with fresh perspectives and unexpected combinations. The partnership seeks to explore the intersection of these two domains, blending heritage with modern creativity.
How Will It Unfold?
This collaboration will kick off with creative content showcasing the blend of these two brand identities. Additional exciting collaboration drops will be launched throughout the fall and holiday season, enticing consumers with familiar yet innovative experiences in both fashion and bourbon.
Brand Statements
Regan Clarke, VP of American Whiskey at Suntory Global Spirits, highlights the natural connection between spirits and style, noting that both brands share a commitment to refreshing the classics.
Tommy Cissel, Senior Collaborations and PR Manager, echoes this sentiment, asserting that both brands believe in reimagining timeless traditions.
Get Involved
Fans are encouraged to try the signature cocktail created for this partnership, the “Bourbon & Blazers,” made with Basil Hayden Toast and blueberries, which pay homage to Rowing Blazers’ signature navy hue. Followers can keep up with the collaboration by following @BasilHayden and @RowingBlazers for updates.
About Basil Hayden
First crafted in 1992 by Booker Noe, Basil Hayden is recognized for introducing a milder bourbon experience while challenging conventional bourbon expectations. It includes variations like Toast, Dark Rye, and Golden Rye.
About Rowing Blazers
Founded in NYC in 2017, Rowing Blazers champions a playful, “twisted” approach to preppy style, with a diverse array of collaborations grounded in the traditions of sport and tailoring.
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