Press Release Summary
London, September 24, 2026 /PRNewswire/ — A recent study conducted by Mars, Incorporated reveals that nearly one-third of potential pet adopters are deterred by uncertainties regarding pets’ health, behavior, and compatibility. To address these concerns, Mars is launching the Adoption Hub, an online resource offering expert guidance to assist both prospective and current pet parents through the adoption process.
Key Findings:
- Need for Guidance: 58% of current pet owners did not adopt their pets, but 28% would consider adoption with proper support.
- Common Concerns:
- Unknown medical history (33%)
- Behavioral issues (27%)
- Household compatibility (25%)
New Initiatives:
- Adoption Hub: Offers expert-backed advice and resources for pre- and post-adoption.
- Global Adoption Weekend: Expanded to over 30 countries, aiming to support more local shelters than ever before.
Expert Advice:
Veterinarian Esther Bijsmans, DVM, emphasizes the importance of a gradual transition for pet nutrition and the “3-3-3 rule” for acclimating new pets to their homes.
Future Goals:
Mars aims to empower potential adopters with clear and trusted guidance to make the adoption process less overwhelming. The company believes when provided with the right support, adopting a pet can be one of the most rewarding experiences.
For more information, visit the Mars Adoption Hub.
About Mars, Incorporated
Mars, Incorporated is a family-owned business dedicated to providing quality pet care and food products globally, with a focus on creating a better world for people, pets, and the planet.
References
¹ The study involved 26,002 consumers from 14 countries, conducted by Censuswide between July 16 and July 29, 2026.
