At the Skift Global Forum, executives from Amadeus and Spotnana discussed the rising costs associated with Agentic AI in travel distribution. They raised critical questions about the technology’s purpose, its costs, its potential for automation, and whether the industry would unify around shared standards.
Elena Avila from Amadeus highlighted that while costs are already manifesting, there’s uncertainty about whether revenue will follow soon enough to balance these expenses. She emphasized the need for proactive strategies rather than complacency.
Steve Singh, CEO of Spotnana, suggested that suppliers and travelers might end up bearing the costs if the technology proves its value. The discussion underscored the challenges and considerations facing the travel industry in adapting to new technological advancements.
