Moonbug Entertainment Launches Big Feelings Music
Moonbug Entertainment, known for popular children’s brands like Cocomelon and Blippi, has introduced a new venture aimed at supporting children’s and family music artists. The new music company, Big Feelings Music, aims to help creators and studios grow their businesses through various services.
Key Offerings
Big Feelings Music will provide:
- Content investment and funding
- Music and video distribution
- Music publishing administration and rights management
- Marketing and audience development strategies
- YouTube growth and monetization tools
- Creative collaborations with existing Moonbug brands
Additionally, partners will gain access to Moonbug’s broader business initiatives, including consumer products, live experiences, gaming, and brand partnerships.
Market Insights
According to Luminate’s year-end music report, children’s music is a major category in the U.S., ranking ninth with 15.7 billion streams in 2025. Cocomelon’s “Wheels on the Bus” emerged as the most-streamed children’s music video, garnering over 2 billion streams. Despite this significant consumption, the children’s music sector remains underfunded by major music companies.
Supporting Emerging Artists
The company aims to provide resources to a new generation of children’s artists, many of whom struggle with distribution and scaling. Big Feelings Music launches with a roster that includes established and emerging talents such as Snoop Dogg’s Doggyland, Baby Bandstand, and Mooseclumps.
Jon Benoy, Moonbug’s managing director, emphasized the company’s commitment to solving challenges faced by artists in growing sustainable businesses while focusing on quality music production.
Snoop Dogg’s collaborator on Doggyland, Claude Brooks, highlighted the shared vision of using music to educate and inspire children, expressing excitement about the partnership with Big Feelings Music to broaden their reach.
Conclusion
Big Feelings Music signifies Moonbug Entertainment’s dedication to fostering the next generation of children’s music by providing essential tools and support, ultimately aiming to reach families more effectively.
