Telenor and the Norwegian Alpine Skiing Team have renewed their partnership for another seven years, continuing their collaboration until 2030. This agreement, marking over 21 years of cooperation, solidifies Telenor’s position as the main sponsor, supporting the development of top athletes and promoting skiing activities across the nation.
Key points from the agreement include:
– A commitment to creating safe and inclusive environments for children in skiing.
– Continuation of the Telenor Carousel, a program that encourages young skiers, which has engaged over one million children since its inception.
– Alignment with Telenor’s initiative “Bruk Hue” aimed at preventing bullying and fostering inclusivity.
Both Telenor’s CEO, Birgitte Engebretsen, and sports director Claus Johan Ryste emphasized the partnership’s value beyond visibility, highlighting its importance for community building and sustainable skiing development in Norway leading up to the 2029 World Championships in Narvik.
