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From Supporting Sarong Music Run to Building a Lasting Partnership: JETOUR Enhances Its Travel+ Strategy in Malaysia

Malaysia Sarong Music Run 2026 Celebrates Sports and Culture

KUALA LUMPUR, Malaysia, Sept. 20, 2026 — The Malaysia Sarong Music Run 2026 took place in Kuala Lumpur, merging sports, music, and local culture. JETOUR, the official automotive partner, organized over 100 vehicles for a city parade, attracting more than 20,000 participants. The event was graced by Prime Minister YAB Dato’ Seri Anwar Ibrahim and JETOUR International President, Ke Chuandeng.

JETOUR and Malaysia Marathon Exchange the MoU Witnessed by the Prime Minister of Malaysia
JETOUR and Malaysia Marathon Exchange the MoU Witnessed by the Prime Minister of Malaysia

Memorandum of Understanding Signed for Three-Year Partnership

JETOUR, a partner of the Malaysia Sarong Music Run since 2025, has signed a Memorandum of Understanding (MoU) committing to a three-year partnership (2027-2029) with Malaysia Marathon. The collaboration aims to promote local travel culture and develop outdoor lifestyle experiences, further solidifying JETOUR’s presence in Malaysia.

During the festivities, JETOUR showcased a drone light show above the iconic Kuala Lumpur Twin Towers, featuring the message “TRAVEL WITH JETOUR” to promote Malaysia’s culture and natural beauty.

JETOUR presents a drone show during MSMR 2026 and responds to Visit Malaysia with its slogan
JETOUR presents a drone show during MSMR 2026

Commitment to Local Environmental Initiatives

JETOUR has also appointed “Travel Ambassadors” from the TCS and PULIHARA organizations to advance local environmental initiatives. This aligns with JETOUR’s “Travel+” philosophy, which emphasizes ecological responsibility and community engagement.

President Ke Chuandeng expressed, “JETOUR is committed to ‘Travel+’, incorporating care for nature and destinations. We are pleased to support ecosystem conservation in Malaysia through our partners.”

This strategic partnership highlights JETOUR’s dedication to enhancing travel and cultural experiences in Southeast Asia and deepening its connection with local communities.


Contact:
Tina Liu
JETOUR Auto
13757229826
jetourinternational.pr@mychery.com


Photos accompanying this announcement are available here.

For additional images, click here.

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