The influx of AI-generated content has become increasingly noticeable, with a plethora of low-quality digital material cluttering our feeds, screens, and speakers. This raises a pertinent question: What measures can we take to mitigate this phenomenon?
If you prefer to avoid bizarre videos featuring deceased celebrities, unsettling images, or synthetic music by fake bands, several platforms have introduced functionalities aimed at reducing the presence of AI-generated content.
This guide outlines how to navigate these features. However, it’s important to acknowledge a cautionary note from Henry Ajder, an expert who advises both businesses and governments on AI and has researched deepfakes since 2018. He emphasizes that completely eliminating AI-generated content from your feeds is “incredibly difficult.”
Ajder likens this challenge to the smog produced during the industrial revolution, a time when pollution controls were nonexistent. He notes, “It’s going to be very, very hard for people to avoid inhaling, in this analogy.”
Pinterest has become a focal point in the discussion about AI-generated content, particularly after users reported that the platform, once a sanctuary for mood boards and inspiration, became cluttered with AI materials.
In response, Pinterest has introduced a “tuner” feature that allows users to control the volume of AI content appearing in their feeds. This functionality was first made available on Android and desktop, and is gradually rolling out on iOS.
“Now, users can dial down the AI and add more of a human touch,” Pinterest stated, noting that the initial focus would be on categories often impacted by AI modification, such as beauty, art, fashion, and home decor.
Since then, additional categories have been incorporated, including architecture, entertainment, men’s, women’s, and children’s fashion, health, home décor, sports, food, and drink.
To utilize the tuner, navigate to Settings, then select “refine your recommendations,” and tap on GenAI interests. Here, you can use toggles to indicate which categories you’d like to see less AI-generated content.
Google has integrated its artificial intelligence platform Gemini into apps such as Maps and Waze to enhance user experiences. Scott McGrew reports.
TikTok
On the popular short-video sharing app TikTok, AI-generated videos are abundant. The platform claims over 1.3 billion videos are categorized as AI-generated.
In November, TikTok announced an update aimed at giving users greater control over AI-generated content in their For You feeds, although it remains unclear when this will be widely implemented. The company did not respond to comments regarding this feature.
To check if you have this option on the TikTok mobile app, go to Settings, select Content Preferences, and then Manage Topics. Here, you can adjust sliders for various content types such as dance, humor, lifestyle, and nature.
Additionally, you can access these controls from the For You feed by tapping the Share button on any post, selecting Why this Video, then Adjust your For You, and finally Manage topics.
In this section, a new slider permits you to decrease or increase the visibility of AI-generated content. If the option isn’t available yet, it may be due to your app not having received the update. TikTok mentioned it would begin testing this feature soon.
It’s worth noting that complete removal of AI content isn’t possible; TikTok clarifies that the controls are intended to customize content rather than eliminate it entirely. “This means those who enjoy AI-generated historical content can see more of it, while users wishing to reduce such visibility have the option to do so,” the company explained.
Deezer
Tools like Suno and Udio allow users to generate music simply by inputting ideas into a chatbot interface, leading to a surge of AI tracks flooding streaming services, often with accounts posing as actual artists.
Among music streaming platforms, Deezer—a smaller European contender—stands out for its commitment to identifying and labeling AI-generated songs.
“Deezer has been really, really pushing the anti-AI generation music narrative,” offered Henry Ajder.
Deezer reports that around 60,000 fully AI-generated tracks, which constitute over 39% of daily uploads, are submitted daily. Last year, the platform identified and labeled more than 13.4 million AI tracks, highlighting that many uploads are aimed at generating revenue through deceptive streams.
Change Your Platform
If you’re looking to escape the clutches of major tech platforms, a new wave of applications is emerging for those who wish to avoid AI-generated content.
Cara is a portfolio-sharing platform for artists that prohibits AI-generated works. Pixelfed offers an ad-free alternative to Instagram, where users can join different communities, including one that explicitly does not accept AI-generated content. Additionally, Spread is a new social media platform designed for individuals seeking “human ideas” while avoiding the excessive AI noise.
Keep an eye out for the imminent launch of diVine, a reimagining of Twitter founder Jack Dorsey’s defunct video-sharing platform Vine. Currently in limited prerelease for Apple iOS, diVine advertises itself with the tagline “No AI Slop,” employing various methods to detect AI-generated material. An Android beta version is expected soon, with plans to launch in app stores as preparations continue to meet anticipated high demand.
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