Contact Information:
- Laura Strimple: (402) 580-9495
- Jenn Gjerde, Visit Nebraska: 402-471-3768
Travel Spending in Nebraska Reaches New Heights
LINCOLN, NE – Travel spending in Nebraska hit $4.72 billion in 2025, marking a 2.6% increase from the previous year. This statistic was announced during a news conference led by Governor Jim Pillen and Jenn Gjerde, Executive Director of the Nebraska Tourism Commission.
Gov. Pillen stated, “In Nebraska, it’s the people, it’s the people of Nebraska. We have extraordinary attractions that we can brag about…”
The report by Dean Runyan Associates also highlighted that travel supports nearly 42,000 jobs and generates $339.5 million in state and local tax revenue, a rise of $16.2 million since 2024. Gjerde emphasized the positive economic impact this growth has on local communities.
Economic Impact of Tourism
- Record in lodging tax collections for the last fiscal year.
- Current fiscal year lodging tax collections are 26% ahead of last year.
Local Insights:
Buffalo County reported significant growth in tourism. Paul Younes, who operates hotels in multiple cities, shared that collaboration among local businesses is key to attracting visitors.
“Our job is to bring people to Kearney, ensure they have a great experience, and welcome them back.”
Positive Perception of Nebraska
According to 2026 Future Partners research, Nebraska is viewed as:
- Family-friendly
- Safe
- Welcoming
- Scenic
- Relaxing
Gov. Pillen highlighted the importance of promoting Nebraska’s exceptional qualities, encouraging everyone to share the outstanding experiences the state offers.
Images from the Conference
Gov. Pillen speaks at news conference highlighting new tourism data for Nebraska
Jenn Gjerde speaks at a news conference highlighting new tourism data for Nebraska
Paul Younes of Kearney speaks at a news conference highlighting new tourism data for Nebraska
