M+C Saatchi is strengthening its global transformation with a new leadership team focused on Return on Cultural Power (RoCP), AI, data, product, and effectiveness. Karen Boswell has been appointed as the Global Chief Transformation Officer, moving from her role as Global CEO for Consulting, Experience, and Performance. She will lead the development of innovative products and tools that leverage the agency’s creative talent and demonstrate the commercial value of cultural impact.
Joining her are Sarah Ellis-Davies, taking on the role of Global AI Strategy, Partnerships, and Product Lead, and Nic English, who will head Effectiveness Solutions. Together, they will enhance the agency’s AI capabilities and create solutions that give clients deeper insights into cultural impact.
Dame Heather Rabbatts, the Global Executive Chair, emphasized the importance of these appointments in meeting evolving client needs and harnessing the agency’s creative strengths, integrating technology, and demonstrating cultural value in business terms.
