BISSELL Features at New York Fashion Week: Best in Show
GRAND RAPIDS, Mich., Sept. 14, 2026 – Celebrating 150 years of innovation, BISSELL® returned to New York Fashion Week, bringing awareness to its Pet Foundation’s “Fix the Future®” initiative. Joined by designers Rachel Antonoff and Susan Korn, along with Brand Ambassador Aly Raisman, the event spotlighted the importance of spay and neuter programs to combat pet homelessness.
Key Highlights:
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Runway Event: On September 9, adoptable dogs from Animal Haven walked the runway with celebrity handlers, promoting the joy of pet adoption.
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Aly Raisman’s Involvement: Raisman expressed her pride in advocating for the initiative, highlighting that the “Fix the Future®” relief veterinarians have spayed and neutered over 452,000 pets since November 2023.
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CONE-TURE Installation: The event featured a unique installation inspired by the traditional post-surgery pet cone, celebrating spaying and neutering as honorable choices.
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BISSELL’s Commitment: Through the “Every Purchase Saves Pets™” program, BISSELL aims to create a brighter future for pets by supporting various initiatives including spay/neuter efforts.
Quotes from Leadership:
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Laura Bretz, BISSELL Global Brand Director: “Every Purchase Saves Pets brings our commitment to life, aiming to reduce pet homelessness.”
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Rachel Antonoff, Fashion Designer: “BISSELL felt like a natural partner; pets are at the heart of everything they do.”
Impact of BISSELL Pet Foundation:
Since its inception in 2011 by Cathy Bissell, the foundation has partnered with over 6,025 organizations, impacting more than 1.3 million pets across North America.
To learn more about BISSELL’s initiatives and support their mission, visit BISSELL.com.
