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Hong Kong Fashion Festival Emphasizes Craftsmanship, Cultural Heritage, and Nostalgia for Local Creations

Hong Kong Fashion Fest Highlights

The Hong Kong Fashion Fest, now in its third edition, continues to elevate the city’s global fashion status. Presented by the Hong Kong Special Administrative Region government and organized by the Cultural and Creative Industries Development Agency under the Culture, Sports and Tourism Bureau, the event was held from September 1 to 14, ahead of major fashion weeks, attracting buyers, celebrities, and social media stars.

Themed “Rhythm of the Heart”

This year, the festival was themed “Rhythm of the Heart,” featuring eight flagship programs at major venues. Notably, for the first time, Centrestage, a four-day trade show, welcomed over 12,000 buyers from 93 countries, with public attendance surpassing 20,000.

Inside Centrestage during Hong Kong Fashion Fest
Inside Centrestage.

Flagship Programs

The festival opened with “Virtuose: The Artistry of Couture 2026,” held at the Hong Kong Palace Museum. This showcase brought together designers from various backgrounds, including Guillermo Décimo and Phan Huy. The show featured 40 looks, culminating in a dynamic collaboration among four designers.

Looks by Guillermo Décimo, Phan Huy, Tigerstrolling, and Vivian Luk
Looks by featured designers.

Innovative Brands

Tiger Chung, co-founder of Tigerstrolling, expressed a focus on creativity without the constraints of commercial viability. His collection featured imaginative designs made from everyday materials. Chung emphasized the importance of creative freedom over commercial pressures.

Kiyan Lam, a 2026 LVMH Prize semifinalist, highlighted his commitment to slow fashion and traditional craftsmanship. He promotes sustainable methods, utilizing local resources and artisans from the Guizhou region in China.

Rosanna Law with this year's winner of "10 Asian Designers To Watch 2026"
Rosanna Law with this year’s winner of “10 Asian Designers To Watch 2026.”

Cross-Cultural Inspirations

The exhibition “Future Threads: Menswear’s New Waves Between Italy and Hong Kong” showcased emerging designers from both regions, offering fresh perspectives on menswear. This collaboration highlights the evolving dialogue within the fashion industry.

Inside the exhibition "Future Threads: Menswear's New Waves Between Italy and Hong Kong"
Inside the “Future Threads” exhibition.


The Hong Kong Fashion Fest has successfully positioned itself as a creative hub, showcasing innovation and reinforcing the region’s dynamic identity in the global fashion landscape.

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