Box Office Summary: “Practical Magic 2” Takes the Lead
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Los Angeles – Practical Magic 2 opened strongly at the North American box office, earning an estimated $30 million across 4,146 theaters. This sequel, starring Sandra Bullock and Nicole Kidman, surpassed previous champion Spider-Man: Brand New Day, which had maintained its lead for six weeks.
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The film also brought in about $16 million from international markets, totaling approximately $46 million globally.
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Despite falling within the $30-35 million projection range, its production budget stands at $75 million.
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Paul Dergarabedian, a senior media analyst, noted that the film’s appeal lies in its mix of friendship and fun, emphasizing that weekend two will be crucial for its longevity.
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The sequel reintroduces Bullock and Kidman as witches seeking to undo a family curse, alongside a new generation of characters played by Joey King and Maisie Williams.
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Critics gave the film two out of four stars, pointing out a loss of the original’s campy charm but praising the performances of the lead actresses.
Box Office Rankings:
- Practical Magic 2 – $30 million
- Spider-Man: Brand New Day – $8.4 million
- The Odyssey – $7.4 million
- Runner – $6.6 million
- Coyote vs. Acme – $6.2 million
- Buddy – $3.5 million
- Insidious: Out of the Further – $3.35 million
- Hope – $3.3 million
- The Uprising – $3.25 million
- By Any Means – $2.5 million
- Overall, domestic box office revenue is currently at $7.5 billion for the year, reflecting a 19.2% increase compared to 2022. Dergarabedian remarked on the diverse audience interest for various genres, likening theaters to a streaming service for their variety.
