Ayo Edebiri is making waves as the new ambassador for New Balance, shooting her first campaign in her hometown of Boston, specifically in Dorchester where she grew up. With an Emmy under her belt, she collaborates with friends and local creatives, embracing her roots while showcasing the iconic New Balance 574 sneakers.
Edebiri reflects on the campaign, noting the nostalgia of working with stylist Danielle Goldberg and drawing inspiration from 1980s R&B group New Edition. The shoot features bold color-blocking and oversized silhouettes, emphasizing a unique blend of vintage and contemporary styles.
In an interview, Edebiri shares her evolving fashion sense, the joy of returning to Boston, and her experience making her Broadway debut in Proof and starring in the film Clarissa. She expresses pride in celebrating her Nigerian heritage through her work and highlights the significance of the projects she’s been involved with, showcasing the beauty of the African diaspora.
This campaign for New Balance marks a full-circle moment for Edebiri, connecting her past with her current successes in the spotlight.
