Mixue’s Expansion in the U.S. Tea Market
NEW YORK, Sept. 8, 2026 /PRNewswire/ — As interest in tea-based beverages rises in the U.S., Mixue, under MIXUE Group (02097.HK), aims to make specialty drinks accessible through competitive pricing and unique flavors. This summer, the brand launched six seasonal items, including Green Lemon Tea and Green Lemonade, receiving positive consumer feedback and strong engagement on social media.
A Growing U.S. Tea Market
Tea-based beverages are becoming increasingly popular in the U.S., which is one of the world’s largest tea-importing markets. Iced tea is the most popular format, and there’s a growing demand for ready-to-drink tea and health-focused options. Younger generations are expanding tea consumption beyond breakfast for everyday refreshment.
Mixue entered the U.S. market with the mission to provide quality tea drinks and soft-serve ice cream at affordable prices. With the largest store count globally, Mixue offers a broad product range, encouraging consumers to try new flavors and beverages.
Consumer Appeal
This summer’s menu launch highlights the strategy’s effectiveness, with several limited-time offerings receiving positive feedback. Seasonal items like the Banana MIXUE Shake and Creamy Banana have generated significant buzz on social media. The launch not only introduced new consumers to Mixue but also increased brand visibility and store traffic.
Moving forward, Mixue plans to expand its U.S. footprint through new store openings and continued menu innovation, aiming to become a staple in modern tea culture in America.
For more details about Mixue, visit Mixue US Instagram.
About MIXUE Group
MIXUE Group is a leading global freshly-made drinks company with a comprehensive supply chain. Committed to delivering high-quality, affordable beverages worldwide, Mixue utilizes an efficient global supply chain and franchise model to enhance accessibility for consumers.
