Empowering Women with Creatine, Collagen, Iron, and Probiotics

Empowering Women: A Beauty Brand Enters the Creatine Market

In response to the expanding market of curious consumers about creatine, beauty and wellness startup Curated Beauty has introduced a pure creatine powder aimed specifically at ‘busy women’.

This innovative product emphasizes the unique health advantages of creatine for women, filling a gap in the market for this demographic.

Positioned as a daily wellness staple rather than merely a performance enhancer, ‘Inner Power’ promotes benefits such as enhanced energy, improved mental clarity, and bolstered strength and resilience.

The product includes 99.9% pure creatine monohydrate that is micronized to a 200-mesh particle size, improving blending, digestion, and absorption.

Its marketing highlights that this product suits “women focused on muscle health, brain functionality, energy, and recovery.”

Vitabiotics Cultivates Confidence with New Triple Pack

Vitabiotics, a leading UK supplement brand, has unveiled Pregnacare Max + Live Cultures, which they tout as their “most comprehensive supplement to date.”

This formula combines 21 billion live cultures with 25 essential vitamins and minerals in a convenient ‘triple pack,’ including a multivitamin tablet, an omega-3 capsule, and a live cultures capsule.

The live cultures incorporate bacterial strains such as Lab4B, Lactobacillus rhamnosus GG, and Lactobacillus rhamnosus HN001 (HOWARU) and provide 660 mg of calcium.

“A varied diet during pregnancy generally provides most essential nutrients,” stated Melissa Cohen, head of nutrition at Vitabiotics. “Nonetheless, UK health recommendations advise that pregnant women take 400 µg of folic acid daily until the 12th week and 10 µg of vitamin D throughout pregnancy to support both maternal and fetal health.”

“These supplements assist in meeting nutritional needs during this crucial phase. Pregnacare Max + Live Cultures has been meticulously developed to ensure nutritional adequacy throughout pregnancy, while also offering additional vitamins, minerals, and live cultures for soon-to-be mothers.”

Pura Collagen Surfs the GLP-1 Wave

Pura Collagen, a science-driven supplement brand, has launched two new products: Pura Digest and GLPure+, with the former aimed at supporting digestive health and the latter offering a natural alternative to GLP-1 medications.

Each serving of GLPure+ powder features 5,000 mg of Nextida GC, a patented collagen peptide from Rousselot clinically proven to stimulate the body’s natural GLP-1 hormone response and mitigate post-meal glucose spikes by up to 43%.

This key ingredient is enriched with additional components that support metabolism, including chromium for macronutrient processing, vitamin C to help alleviate fatigue and promote natural collagen synthesis, and zinc, which is associated with carbohydrate metabolism and overall metabolic function.

Jennifer Mo, founder of Pura Collagen, explained that her motivation for developing a product targeting the GLP-1 trend arose from consumer feedback and recent scientific findings.

“There was an overwhelming surge of demand for GLP-1 medications last year, and I always consider non-pharmaceutical alternatives backed by research when I notice such trends,” she shared with NutraIngredients.

In addition, Pura Digest addresses issues like bloating, irregularity, and digestive discomfort.

It combines 5 grams of hydrolyzed collagen peptides, shown in clinical studies to strengthen the gut lining and combat leaky gut syndrome, with 5.5 grams of Biotis GOS to enhance microbiota balance and promote healthy bowel function, as well as calcium for normal enzyme activity and vitamin C for immune support and collagen production.

BOL Unveils New Banana and Strawberry Flavors

BOL has broadened its range of ready-to-drink (RTD) nutritionally complete Power Shakes by introducing Banana and Strawberry variants.

The company notes that these new flavors come at a time of rapid growth in the smart food segment, as RTD complete meals increasingly serve as breakfast and meal-replacement solutions for busy consumers.

BOL aims to stand out in this competitive market by focusing on wholefood ingredients rather than relying on powdered formulations and additives.

Power Shakes are marketed as complete meals in a bottle, providing over 25 g of protein, 9 g of fiber, and 26 essential vitamins and minerals, while being naturally low in sugar and devoid of artificial sweeteners, preservatives, gums, or emulsifiers.

The Banana Power Shake incorporates real bananas, dates, and almond butter, while the Strawberry variant blends strawberries, oats, and vanilla.

“Our customers have expressed a desire for more fruit-forward flavors, especially for breakfast,” remarked Toni Ehrnreich, head of brand & marketing at BOL. “These new offerings allow us to introduce familiar flavors while adhering to our commitment to wholefood ingredients.”

Recent IRI data indicates that the smart food category experienced a 71.2% growth annually in 2025, with BOL Power Shakes growing at a rate of 54.2% year-over-year (IRI Total Outlets, 12 weeks ending July 12, 2025).

Zooki Invites You to Cocktail Hour

UK-based liposomal liquid supplement brand Zooki has debuted a limited edition ‘Spicy Marg’-flavored collagen product.

In comments on LinkedIn about the launch, founder Marcus Mollinga noted that this bold flavor choice aimed to emphasize the brand’s unique selling proposition—consumer experience.

“Our brand’s essence revolves around providing an enjoyable experience—regarding tastes, textures, and innovative uses of our products—contrasted with the traditional medicinal approach to supplements,” he said.

Mollinga expressed that while limited edition flavors can effectively engage current customers and attract new ones, he wondered if a spicy margarita flavor might push the envelope too far.

“Time will reveal whether this strategy pays off, but we’re prepared to take the risk and continue pushing towards this innovative direction,” he added. “Additional limited edition flavors are on the horizon.”

Collagen-Infused Milk Debuts in Spain

Global nutrition companies Bioiberica and Lactalis have teamed up to launch Spain’s first collagen-infused milk drink.

Puleva Vita Calcio Colágeno will be available in supermarkets and specialty stores across the country, containing Bioiberica’s Collavant n2, scientifically validated for its benefits to joint health.

“The launch of Puleva Vita Calcio Colágeno not only represents a significant achievement but also indicates promising prospects for future innovations,” remarked Antonio Vendrell, marketing director at Bioiberica.

“Its development showcases the successful incorporation of Collavant n2 into a mainstream consumer beverage, exemplifying our ability to integrate high-quality bioactive ingredients across various consumer segments. This release underscores our commitment to advancing the functional food sector through ongoing innovation and strategic collaborations.”

As per IMARC Group’s market analysis, the global market for collagen ingredients is predicted to rise from approximately $10.6 billion in 2024 to $17.7 billion by 2033, growing at a 5.56% CAGR. Lactalis highlighted that collagen consumption in Spain has surged, with more than 500 new collagen products introduced between 2022 and 2024.

Gentle Yet Powerful Iron Drops

BlueIron has announced its new High Strength Drops, offering 20 mg of iron per daily serving (142% of the Recommended Dietary Intake).

Packaged in a liquid pipette for customizable dosing, these blueberry-flavored drops are also enriched with vitamin C, which enhances iron absorption.

BlueIron highlights that iron deficiency anemia is one of the most prevalent nutritional deficiencies globally, especially affecting women due to menstruation, pregnancy, and dietary choices.

The formulation employs a patented micro-encapsulated ferric (Fe³⁺) iron, designed to release iron in the calmer environment of the intestines. This innovative approach aims to enhance tolerability and minimize digestive discomfort often associated with regular iron supplements.

The Philosophy Behind Collagen

Swedish beauty and personal care marketing firm Oriflame has launched the Wellosophy Beauty Collagen Complex, a raspberry-flavored powdered supplement containing Verisol collagen peptides.

Formulated to enhance skin, hair, and nail health from within, this complex also includes hyaluronic acid, vitamin C, and zinc, all working synergistically to support beauty from the inside out.

“With the Beauty Collagen Complex, our goal was to create a product that seamlessly fits into daily routines,” stated Veronica Ek, Global Marketing Manager Wellness at Oriflame. “It serves as a modern beauty necessity designed to nourish skin from within and foster a radiant, healthy glow.”