Emma Grede Shares Insights on Entrepreneurship in Portland
PORTLAND, Ore. — Local entrepreneurs and small-business owners gathered at Powell’s Books on Tuesday for a talk by Emma Grede, renowned co-founder of SKIMS and Good American, and author of Start With Yourself: A New Vision for Work & Life. The event, hosted by Everybody Eats Agency, focused on the challenges and realities of building a successful business.
Grede’s discussion highlighted critical entrepreneurial topics, from overcoming obstacles to knowing when to advance. She emphasized the importance of businesses having a purpose beyond merely selling products, resonating with Portland’s culture of supporting locally made and artisan goods.
Natalie Lane, co-founder of Everybody Eats Agency, expressed the need for local business owners to connect and learn from experienced figures like Grede, especially as they navigate difficulties like securing funding and gaining government support.
Grede acknowledged the unique challenges faced by women and entrepreneurs of color, noting that while these barriers are significant, they also provide opportunities for resilience and personal growth. “When you have something that is your own, you are going to come up against so much,” she stated, encouraging aspiring entrepreneurs to embrace failures as learning experiences.
With a surprising turnout, Grede was pleased with Portland’s support for local businesses. Her key advice was clear: start before you feel ready, expect setbacks, and grow from them.
As the evening concluded, attendees left with renewed determination and practical insights on navigating their entrepreneurial journeys.
