Carolyn Murphy, the renowned supermodel, has been appointed as the partner and chief brand officer of Infinity Wellness, a supplement brand recognized for its True Greens powder blend and nutritional bars. Effective immediately, she will collaborate with founder Billy Merritt to shape the brand’s creative vision, focusing on product development and consumer education.
Murphy’s addition to the team comes as Infinity Wellness aims to enhance its outreach through storytelling, social media campaigns, and other interactive strategies. CEO Lars Hem praised her exceptional creative vision and genuine passion for healthy living, emphasizing that her insights will deepen consumer connections.
In an interview, Murphy reflected on her transition, highlighting the importance of storytelling and customer engagement across fashion and beauty brands. She aspires to exemplify health and transparency while sharing her lifestyle and insights. Murphy aims to establish trust with consumers by simplifying wellness and encouraging open communication about products.
She is optimistic about the brand’s position in the wellness market, indicating that it is well-placed to thrive amidst increasing interest in longevity and health.
