GP Bullhound Advises on Innoflame Sale to Sponsor Capital
GP Bullhound has served as the exclusive financial advisor to Korona Invest and the management team of Innoflame during the sale of a majority stake in the company to Sponsor Capital, a Finnish private equity firm focusing on small and medium-sized enterprises in the Nordic region.
About Innoflame
Innoflame stands out as Finland’s leading product media company, aiding organizations in enhancing their brands through strategic product media, digital solutions, and sustainable supply chain services. Utilizing proprietary GoSystem technology, Innoflame integrates data-driven procurement with technological and brand expertise, serving numerous prominent Nordic organizations.
Partnership Growth
Since its partnership with Innoflame began in 2021, Korona Invest has facilitated consistent organic growth and significant acquisitions, solidifying Innoflame’s market leadership. With Sponsor Capital, the company aims to continue its growth trajectory, targeting international expansion and digital solution investments, alongside the adoption of AI in core business processes and the strengthening of sustainable supply chains.
Insights from Key Figures
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Sven Raeymaekers (Partner, GP Bullhound): “We’re thrilled to have guided Korona Invest and the wider shareholder group through this process, finding an ideal partner in Sponsor Capital for Innoflame’s future growth.”
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Jaakko Isotalo (Investment Director, Korona Invest): “We achieved our goal of establishing Finnish leadership in corporate branded products and gifting, and we believe Sponsor Capital is the right partner for the next chapter.”
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Kaisa Ala-Laurila (CEO of Innoflame): “This milestone paves the way for us to expand into Europe, and Sponsor Capital’s experience will be invaluable in navigating this growth.”
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Vesa Uotila (Partner at Sponsor Capital): “We foresee substantial growth opportunities for Innoflame and are eager to support the management team in this next stage.”
Strategic Importance
This transaction highlights GP Bullhound’s expertise in advising leaders in procurement services and gifting, building on its established track record with past clients like CAPS and GoWish.
Additional Information
About Innoflame: A trailblazer in product media in Finland, Innoflame enhances organizational brands through effective media strategies and sustainable services. Learn more here.
About Korona Invest: A private equity firm focused on growth investments in Finnish SMEs.
About Sponsor Capital: A private equity firm dedicated to fostering growth in small and medium Finnish enterprises.
About GP Bullhound: A globally recognized technology advisory firm with ten offices worldwide. Explore GP Bullhound.
Enquiries
- Sven Raeymaekers: sven.raeymaekers@gpbullhound.com
- Felix Bratell: felix.bratell@gpbullhound.com
