Rover Group, Inc. Research Highlights for Summer Travel
Key Findings:
- Economic Impact on Travel: 73% of pet parents report that their travel plans are affected by economic conditions.
- Pet Prioritization:
- 92% of pet parents will travel this summer, making adjustments to prioritize their pets’ needs.
- 71% prioritize their pet’s needs over their own, while 81% think more about their pet’s needs than their own packing.
Travel Adjustments:
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Closer Destinations:
- 71% are choosing travel options closer to home.
- 32% plan fewer trips, and 26% intend to take shorter vacations.
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Affordable Options:
- 26% are shifting to more budget-friendly accommodations, such as camping.
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Rejecting Amenities:
- 49% of pet owners would avoid a well-rated hotel if pet amenities were lacking.
Financial Commitment to Pets:
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Budget Allocation:
- Pet-related expenses account for 23% of a trip’s budget, excluding airfare and lodging.
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Willingness to Spend:
- 87% would pay more for pet-friendly accommodations to reduce their pet’s stress, with 22% willing to spend up to $500 more.
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Flight Comfort for Pets:
- 73% would pay for an extra seat on a plane for their pet’s comfort.
Emotional Bond with Pets:
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Travel Sacrifices:
- 47% would skip significant events if their pet wasn’t invited.
- 39% have canceled trips last minute due to pet care concerns.
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Staying Connected:
- 48% video call their pets while away, and 67% bring back gifts as apologies for leaving.
Conclusion
Rover’s research underscores that pet parents consider their pets integral family members, adapting travel plans to ensure their pets receive quality care despite economic challenges. As summer approaches, Rover recommends early booking for pet care services.
For more information, visit Rover.
Press Contact:
Kristin Sandberg
pr@rover.com
360-510-6365
