Kapiva has launched a new campaign for its Shilajit Gold Resin, featuring brand ambassador Tiger Shroff. Titled “Build Naturally,” the campaign positions the supplement as a science-backed choice for gym-goers.
The promotional film showcases both Tiger Shroff and a doctor, referencing a clinical study that highlights Shilajit Gold’s benefits in strength training and bodybuilding. The campaign aims to expand the perception of Shilajit, moving beyond its traditional links to sexual health.
Ameve Sharma, CEO of Kapiva, emphasized that Shilajit is a powerful yet misunderstood herb in Ayurveda. He noted the clinical study demonstrated significant improvements, such as a 30% increase in lifting capacity and a 40% rise in free testosterone over 60 days among Indian men. The goal of the campaign is to establish Shilajit as a mainstream natural supplement for fitness.
This campaign will be featured on Kapiva’s digital platforms, as well as on Connected TV and OTT services.
