Campbell’s is introducing several new soups, refreshing its iconic lineup with modern twists. Notably, they have partnered with Banza to create the Gluten Free Banza Chickpea Pasta and Chicken Soup, a gluten-free alternative to their classic chicken noodle soup. This addition targets the growing market of gluten-free consumers, representing approximately 30% of the U.S. population. The soup features Banza’s chickpea penne pasta along with Campbell’s beloved chicken flavors, emphasizing quality ingredients like antibiotic-free chicken.
In addition, Campbell’s Chunky is collaborating with Buffalo Wild Wings to launch the Chunky Buffalo Wild Wings Parmesan Garlic Chicken Noodle Soup, designed to appeal to a younger demographic seeking bold flavors. Each can packs 17 grams of protein, catering to health-conscious consumers.
Furthermore, Campbell’s has introduced two exclusive Chunky soups: Pabst Blue Ribbon Beer Cheese with Potatoes & Chorizo Soup and Beef, Bacon & Beer Chili with Beans, both available at Walmart.
These innovations aim to meet evolving consumer preferences for flavor and dietary needs, with Campbell’s noting a significant uptick in soup sales as more people cook at home.
