The sneaker industry has historically taken a “shrink it and pink it” approach to women’s marketing, but that trend is changing. The newly published book She Kicks, by Nav Gill and Sanne Poeze, aims to highlight the voices of women in the industry.
Gill, a former editor at Hypebae, noticed that although the industry is evolving, women’s contributions often go unrecognized. She emphasizes that many women have driven significant changes yet their stories remain less visible compared to their male counterparts.
She Kicks serves as a platform for these underrepresented narratives, striving to bring attention to the achievements of women in a field where their impact has often been overlooked.
The book is an effort to restore balance and shine a light on the significant contributions of women to sneaker culture.
