Nestled in the heart of Eagar, Arizona, the Orona family has woven their legacy into the community through their coffee shop, Wildfire. Established with a vision to enhance foot traffic in their storefront, the journey took an unexpected turn during the Wallow Fire in 2011, leading to the birth of a unique establishment that now attracts both locals and visitors.
The Orona Family’s Journey
The Orona family has deep roots in Eagar. George Orona was born to a ranching family in the area, and he and his wife, Audrey, raised three children in the small Eastern Arizona mountain town. In 2011, Audrey dreamed up the idea of opening a coffee bar to bring foot traffic into the family’s stove-selling storefront. In the middle of that remodel, though, the Wallow Fire — still the largest wildfire in state history — forced the Oronas to evacuate, and the name “Wildfire” was born.
Welcoming Atmosphere
Today, a map of the Wallow Fire hangs in the entryway of the coffee shop’s current location. The menu of espresso drinks and all-natural fruit smoothies includes alternative milk options and 40 syrup flavors, ranging from hibiscus to prickly pear. The eclectic options give the sense of a hip urban coffee shop — as does the building itself, constructed from a quartet of shipping containers.
The need for a new building became clear at the start of the COVID-19 pandemic when the Oronas hastily added a walk-up window to stay open. (“It’s essential to have coffee,” George says with a grin.) They desired a drive-thru, so they purchased an empty lot on Main Street and designed a structure inspired by shipping-container buildings they had encountered in their travels. The permitting office was skeptical, as were the neighbors. “Just trust us,” Audrey told them.
When Wildfire reopened in 2023, “Everyone was amazed at what it became,” Audrey says. “It made us proud and happy that we could add something to the community — something different, something nice.”
A Unique Design
The interior has what Audrey describes as a “warm industrial” feel. Exposed container doors alternate with brick and locally milled ponderosa pine. Customers can gather around the fireplace or sit on the sun-warmed patio. “We built this thing with our own sweat, blood, and tears,” George shares. When friends and neighbors pitched in, he adds, “It was like a barn raising.”
Specialty Offerings
Specialty drinks include the Honeysuckle, a breve coffee sweetened with local honey, and the Super Trooper, a banana, chocolate, and peanut butter smoothie named for the state trooper who requested it. A seasonal favorite is a pumpkin-chai-spiced smoothie topped with maple bourbon cold cream. Stormy Orona, a daughter-in-law, bakes the shop’s sourdough treats, and the Oronas’ daughter Sarah Martin runs a connected hair salon.
Community Connection
Locals are the bread and butter of the business, but Wildfire also attracts tourists on their way to hunt, fish, or hike in the White Mountains. “Customers tell me: ‘I love the vibe; I love the family feel, the cozy warmth,’ ” Audrey reflects. “That’s what I want. I want people to feel at home.”
The coffee shop does have a drive-thru, too, but it’s worth getting out of the car and staying awhile. “We’re always willing to sit down and visit with somebody,” George states.
Key Takeaways
- A family-run coffee shop in Eagar, Arizona, named after the Wallow Fire.
- Offers a creative menu with a variety of espresso drinks and smoothies.
- Features a unique building made from shipping containers.
- Creates a cozy atmosphere with a community-centric approach.
- Attracts both locals and tourists seeking a welcoming experience.
Business Information
Wildfire Espresso and Smoothie Bar
557 N. Main Street
Eagar, AZ
United States
FAQ
What is the inspiration behind the name “Wildfire”?
The name was inspired by the Wallow Fire, which forced the Orona family to evacuate during the shop’s remodeling in 2011.
What types of drinks are offered at Wildfire?
Wildfire offers a variety of espresso drinks, all-natural smoothies, and an array of syrup flavors.
Does Wildfire have outdoor seating?
Yes, customers can enjoy seating on a sun-warmed patio.
Is there a drive-thru at Wildfire?
Yes, Wildfire has a drive-thru for convenience, but many customers choose to dine in.
In summary, Wildfire Espresso and Smoothie Bar is more than just a coffee shop. It’s a testament to community spirit and family resilience, inviting everyone to come in, enjoy a drink, and feel at home.
