May 21, 2026, 1:13 p.m. ET
Taco Bell is enhancing its beverage offerings with the debut of its first-ever cold brew coffee drinks, marking a notable shift towards specialty beverages.
This new lineup features a classic cold brew, along with three varieties of flavored cold foam. Each drink is crafted to provide a smoother, sweeter experience, adorned with layered cream toppings and dessert-inspired flavors.
The highlight of the new menu is the Purple Velvet Cream Cold Brew, which showcases a horchata-inspired cold foam with an eye-catching purple hue, first revealed during Taco Bell’s Live Más Live event.
Crafted from a proprietary blend of medium and dark roast Arabica beans sourced from coffee-growing regions throughout Latin America, Taco Bell promises a slow cold extraction process that yields a balanced and low-acid flavor profile.
Here’s what to know about Taco Bell’s latest beverage offerings.
Where will Taco Bell’s cold brew drinks be available?
The cold brew lineup is set to launch at Live Más Café locations in Houston, Dallas, Las Vegas, and Southern California starting May 21. This means the drinks may not yet be available in all Taco Bell outlets.
These café locations serve as testing grounds for beverage innovation, allowing customers to sample specialty drinks and experimental menu items prior to potential nationwide distribution.
To mark the launch, customers who buy a qualifying medium cold brew drink at participating Live Más Café locations on May 30 at 7 a.m. local time will receive a limited-edition Taco Bell bandana while supplies last.
What flavors are included in Taco Bell’s new Cold Brew lineup?
The beverages are available in 16-ounce and 20-ounce sizes and include four enticing options:
- Cold Brew: A smooth, full-bodied iced coffee with a well-balanced flavor.
- Purple Velvet Cream Cold Brew: Cold Brew topped with a horchata-inspired purple Cold Foam.
- Caramel Dulce Cream Cold Brew: Cold Brew adorned with caramel-flavored Cold Foam.
- Vanilla Cream Cold Brew: Cold Brew blended with vanilla-flavored Cold Foam.
Prices begin at $4.59 for the 16-ounce size and $4.99 for the 20-ounce; however, prices might vary by location.
Liz Matthews, Taco Bell’s Global Chief Food Innovation Officer, noted that introducing cold brew and cold foam beverages seemed like a “natural next step” for their Live Más Café concept.
Key Takeaways
- Taco Bell is launching its first cold brew coffee drinks featuring flavored cold foam.
- The lineup includes a traditional cold brew, alongside Purple Velvet Cream, Caramel Dulce Cream, and Vanilla Cream varieties.
- Available at select Live Más Café locations starting May 21, with a wider rollout planned for the future.
- Special promotional item available for customers on May 30 with a purchase.
- Prices start at $4.59, varying by location.
FAQ
When will the cold brew drinks be available nationwide?
The cold brew lineup will initially be available at select Live Más Café locations, with potential expansion planned based on customer feedback.
Are there any promotions for the launch?
Yes, customers purchasing a medium cold brew drink on May 30 will receive a limited-edition Taco Bell bandana while supplies last.
What sizes are the cold brew drinks offered in?
The cold brew drinks are offered in both 16-ounce and 20-ounce sizes.
What is the starting price for the new cold brews?
The starting price is $4.59 for the 16-ounce and $4.99 for the 20-ounce size, though prices may vary by location.
Reporter Anthony Thompson can be reached at ajthompson@usatodayco.com, or on Twitter @athompsonUSAT
