Cloudinary has unveiled new AI-powered automation tools for video publishing within its MediaFlows platform, enhancing its no-code workflow capabilities. This update aims to streamline the post-production process, making it easier for brands to publish video content across diverse markets without requiring extensive specialist teams.
The latest features include automated subtitle generation and translation, metadata creation, and chapter marker production. These additions are designed to minimize manual post-production efforts, empowering brands to efficiently distribute video content on a wider scale.
MediaFlows functions as Cloudinary’s comprehensive workflow automation solution for managing image and video operations. The recent improvements extend its range to encompass publishing tasks that usually occur between editing and distribution, focusing on localization, accessibility, and search optimization.
Users can develop custom workflows in MediaFlows through a user-friendly no-code builder or by using a natural language workflow agent. The newly introduced functions can be seamlessly integrated into existing automated sequences.
Video Workflow
One of the key tools automatically generates subtitles from the original audio and translates them into multiple languages. This feature is tailored for companies aiming to reach international audiences or ensure compliance with accessibility standards, eliminating the need for manual subtitle management for each video.
Another valuable addition is the capability to create comprehensive video metadata, including titles, descriptions, and tags. This supports better discoverability within digital asset management systems and enhances how video content performs in search engines as well as AI-driven search tools.
Cloudinary has also rolled out an automated chapter generation feature for long-form content, enabling chapter markers that assist viewers in navigating product demonstrations, explainer videos, and reviews without the hassle of scanning through the entire video.
The launch aligns with the growing demand from brands that increasingly view video as a crucial element of their marketing, commerce, and customer engagement strategies. As content demand surges, companies are pressured to prepare videos for various languages, devices, and distribution channels, all while maintaining stringent production timelines.
Research from Wyzowl indicates that 63% of consumers prefer learning about products through video, significantly increasing the operational demands on businesses to produce more content that is also searchable and accessible.
Traditionally, these tasks have fallen to editors, marketing teams, or specialized agencies. Subtitle translation, metadata tagging, and chapter creation often involve repetitive work, yet they play a vital role in enhancing discoverability and usability, particularly for brands operating in multiple regions.
Market Pressure
The new tools target several industries, including eCommerce, media and entertainment, and enterprise technology. These sectors require quick turnarounds, especially when launching products or rolling out updates that must be announced simultaneously in multiple countries.
Additionally, accessibility regulations are driving the need for subtitled and localized video content. Businesses in regulated markets may encounter extra compliance requirements when publishing customer-facing video material or integrating it into broader digital services.
Shifting search behaviors are also influencing how media companies and brands organize their video content. Beyond conventional search engine optimization, publishers are increasingly focused on how their content is surfaced in AI-assisted search and response tools, which rely on clear metadata and structured data.
Cloudinary has confirmed that the new MediaFlows video functionalities are now available to all users. The company boasts over three million users and 11,000 customers, which include well-known brands such as Adidas, Etsy, Fiverr, Grubhub, Mattel, Minted, Paul Smith, and Zalando.
The platform is designed to manage and deliver image and video assets for brands and developers. Its comprehensive suite of tools enables users to store, transform, optimize, and distribute media across websites, applications, and various digital channels.
This development adds to a growing portfolio of software solutions that harness AI to enhance production workflows rather than just content creation. In video publishing, this trend aims to reduce the time spent on preparatory tasks outside the creative realm that are essential before content release.
Reflecting on this update, Cloudinary highlighted the challenge of balancing the strategic significance of video with the operational complexities of scaling its publication.
“Every brand recognizes the importance of video. It enhances everything from conversions to engagement and trust. Brands that excel are the ones that can effectively operationalize video,” stated Tali Rosman, Managing Director of Video at Cloudinary. “MediaFlows enables teams to automate crucial tasks that often hinder video production—localization, metadata, and navigation. It transforms scale and complexity from burdens into competitive advantages.”
