New Optimove Report Highlights Mother’s Day 2026 as a Key Opportunity for Retail Brands to Acquire and Retain Customers
New York, April 26, 2026 (GLOBE NEWSWIRE) — Optimove, the pioneer of Positionless Marketing, has released its 2026 Mother’s Day Shopping Report. The report unveils crucial insights indicating that retail brands face both significant opportunities and potential risks leading up to this holiday. Notably, 49% of consumers leverage AI tools to gather gift ideas, while 64% express willingness to shop with new or unfamiliar online retailers. This scenario presents a pressing dual challenge: brands must safeguard their existing clientele while simultaneously attracting adventurous shoppers eager to try new options. In a rapidly changing market, complacency is not an option.
According to the report, which is based on a March/April 2026 survey of 648 U.S. consumers with annual incomes exceeding $75,000, Mother’s Day shoppers typically exhibit strong buying intentions. A significant 80% report that they usually decide where to shop before starting their purchase journey, yet this intent does not equate to unwavering loyalty. Shoppers actively seek information, compare options, and remain open to discovering new brands throughout their shopping experience. With nearly two-thirds of consumers willing to explore unfamiliar brands, the importance of retaining existing customer relationships cannot be overstated.
This is where Positionless Marketing becomes critically important. The same platform that alerts brands when valued customers may be drifting toward competitors is also adept at identifying signals indicating that new shoppers are considering them. The capability to respond to both opportunities swiftly—without the delays typically encountered between data, creative, and activation teams—distinguishes successful brands from those that miss out on valuable chances.
“Mother’s Day serves as both a retention and an acquisition moment,” stated Pini Yakuel, CEO of Optimove. “Brands that excel will be those that can interpret real-time signals—knowing when loyal customers need reminding of why they chose you, and recognizing when new shoppers are poised to convert if approached with the right message at the right moment. That is the potential of Positionless Marketing.”
Additional insights from the report highlight the significance of relevance and timing:
Quality is the primary factor influencing gift selection, chosen by 51% of shoppers, followed closely by personalization at 22% and price at 18%. Brands focusing on quality messaging while delivering personalized offers position themselves to succeed.
Relevance and personalization capture more attention than discounts alone. When asked about standout marketing messages, 36% of shoppers mentioned relevance, and 34% pointed to personalization, significantly outpacing the mere 14% for discounts.
Price influences purchase timing. Eighty percent of shoppers indicate that an early sale would incentivize immediate purchases, providing brands with a robust strategy to accelerate conversions—provided the offer feels relevant.
Mother’s Day shopping is inherently omnichannel. Forty-seven percent of shoppers plan to buy both in-store and online, while 81% check prices on their mobile devices while shopping in physical locations. As such, brands must ensure a seamless, interconnected experience at every touchpoint.
The complete 2026 Mother’s Day Shopping Report, conducted in March/April 2026, is available at optimove.com.
About Optimove
Optimove, the creator of Positionless Marketing, empowers marketing teams by alleviating the constraints of traditional roles, enabling every marketer to execute any task independently and promptly. This innovative approach has proven to enhance campaign efficiency by 88%, allowing teams to foster deeper personalization in their engagement with existing customers.
For two consecutive years, Optimove has been recognized as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs due to its AI-driven decision-making, prescriptive insights, and ability to orchestrate thousands of personalized campaigns in real-time across various channels. By embedding AI into its platform as early as 2012, Optimove spearheaded the current standards for Positionless Marketing.
The Positionless Marketing Platform features Optimove Engage and Orchestrate for cross-channel campaign decisioning and orchestration, Optimove Personalize, a digital personalization engine, and Optimove Gamify, a loyalty and gamification platform.
Today, this comprehensive AI-powered suite is at the forefront of helping marketers streamline their workflows from insight to creation and ultimately to optimization. Optimove offers industry-specific and use-case solutions to leading consumer brands worldwide.
About Optimove Insights
Optimove Insights is the analytical and research division of Optimove, committed to delivering valuable industry insights and data-driven research to empower B2C businesses.
CONTACT: Olivia Arruda
Optimove
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Rob Wyse
Optimove
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