Delta Create Studio is leveraging its CRM along with Canva, while Editora is transforming listing photos into engaging “cinematic” videos. In addition, SoFi has established an agent advisory council; read on for more details.
Editor’s note: Technology is reshaping the real estate landscape. From innovative startups to established enterprises, tech companies are ceaselessly evolving, forging partnerships, and enhancing their offerings. Here, we present some of the latest developments from firms driving the industry forward.
Delta Unveils AI-Driven Marketing Tool Within DeltaNET
Delta Media Group has launched Delta Create Studio, an AI-enhanced marketing design tool aimed at simplifying content creation and boosting agent productivity, as stated in their press release.
This innovative tool, integrated into the DeltaNET CRM platform, allows agents, teams, and brokerages to effortlessly generate custom marketing materials like listing flyers, postcards, and social media graphics. By pulling data directly from the CRM, it automatically fills designs with pertinent listing details, agent information, and branding elements. The platform features a user-friendly drag-and-drop editor, customizable templates for brokerages, and the ability to import designs from external sources, including Canva.
Delta Create Studio harnesses AI to generate marketing materials based on user input, permitting customization of layouts, images, and messaging while maintaining branding consistency. This platform aims to centralize design, data, and distribution workflows, significantly reducing the dependence on third-party tools, as noted by the company.
“This is more than just a design tool,” stated Michael Minard, CEO and owner of Delta Media Group. “It serves as a comprehensive productivity solution that eliminates the need for external platforms, streamlines agent workflows, minimizes repetitive tasks, and ensures every marketing piece is aligned with the brokerage’s brand and data.”
New Startup Introduces AI ‘Creative Director’ for Listing Videos
Video marketing startup Editora has launched an AI-powered tool that transforms listing photos into branded, “cinematic” videos, providing agents with high-quality marketing content with minimal effort and no extra production resources, according to their announcement.
Agents need only to input a listing address, and the platform takes care of the rest, accessing property data and images to create ready-to-share videos complete with music and voiceovers.
“Our objective is to require zero effort from the agent,” explained Editora Founder Julie Drazen in the statement. “When a listing goes live, a video is already prepared for them. That’s what seamless automation should deliver.”
Editora assures that its system applies professional editing techniques to still images, enhanced by AI-driven motion effects and agent voice cloning for narration, along with brokerage-level branding controls for social media platforms.
“We aren’t merely generating videos; we’re delivering taste,” Drazen emphasized. “The industry needs more than generic content; it requires the thoughtful editing that considers pacing, tone, and motion, accessible instantly.”
Restb.ai Reaches 1 Million Agents
Restb.ai has broadened its MLS partnerships across the United States and Canada, now reaching over 1 million real estate agents, heralding wider acceptance of AI tools in agent workflows, as detailed in their recent release.
The computer vision technology firm reported that it has added 26 MLSs in the past 18 months, enabling agents to access features like image recognition, automated tagging, compliance insights, and enriched property data right within their existing MLS systems. This strategy is reflective of a trend towards integrating AI directly into core platforms, rather than relying on external tools.
Restb.ai stated its technology is being leveraged across markets of various sizes, with user adoption spanning both regional and major MLSs in both countries. The company positions its system as a means to convert property images into structured data, enhancing search, compliance, and operational efficiency for agents.
“Agents aren’t required to learn new systems,” noted Dominik Pogorzelski, Restb.ai’s president of MLS. “Restb.ai technology has been seamlessly integrated into the systems they already use daily.”
SoFi Introduces Digital HELOC and Establishes Agent Advisory Council
SoFi Technologies, a financial services firm, has launched a fully digital home equity line of credit experience and assembled a Real Estate Advisory Council, thereby enhancing its home lending offerings and partnerships with real estate agents, as announced today.
The new HELOC service enables members to tap into home equity via an end-to-end digital process on the SoFi platform, alongside other products like mortgages, refinancing, and home equity loans. The firm is expanding its network of loan officers and agent support services as part of its mission to simplify the homeownership experience.
SoFi is also forming an advisory council that includes over 50 real estate professionals from brokerages nationwide, who will contribute “valuable market insights and input” on product innovation and industry trends, as well as help connect clients to SoFi’s platform and associated incentives, the company stated.
“Real estate agents are frequently approached by lenders for introductions to their buyers, yet banks seldom inquire about how they can offer value,” remarked Holly Meyer Lucas, founding principal for Compass Palm Beach County and a member of SoFi’s advisory council.
“SoFi is setting a precedent in the industry, fostering a culture of collaboration. By engaging industry leaders in a meaningful fashion, SoFi is making homeownership more attainable,” Meyer Lucas added.
Editor’s note: This content was initially drafted and has since undergone meticulous review and fact-checking by a Real Estate News editor.
