The beginning of 2026 has proven to be a challenging period for managed venues, with sales seeing a notable decline. Rainy weather and cautious consumer spending appear to be influencing trends in the industry. In this article, we explore the recent sales data and its implications for businesses in the food and beverage sector.
Sales Performance Overview
The week ending on Saturday, March 7, witnessed average sales in managed venues drop by 6.4% compared to the same week in 2025. This decline follows a smaller year-on-year decrease of 1.5% in the previous week, ending February 28.
Following strong festive sales, the early part of 2026 has presented challenges in on-premise sales, with growth recorded in only two out of the first nine weeks this year. Persistent rain in various regions has contributed to lower footfall, compounded by consumer hesitance to spend.
Sales figures reflected a downward trend for each of the first seven days in March. The weekend was particularly tough, despite the allure of Six Nations rugby fixtures. Sales comparisons indicated a decline of 7.9% on Friday and a staggering 12.1% on Saturday (March 6 and 7).
Category Insights
Long Alcoholic Drinks (LADs) have slightly outperformed other categories thus far in the year. Beer sales experienced a year-on-year decrease of 1.2% and 4.8% for the weeks ending February 28 and March 7, respectively, while cider sales fell by 1.4% and 8.2%.
Soft drinks also showed negative trends, down 1.1% and 9.8%, and wine sales decreased by 3.5% and 7.4%. Notably, spirits faced the toughest conditions, with drops of 9.8% and 12.1%.
Expert Commentary
Rachel Weller, NIQ’s commercial lead for the UK and Ireland, noted, “The wet and grey weather of early 2026 has made it hard for pubs, bars, and restaurants to entice customers away from home. Many consumers are continuing to monitor their spending closely. Operators and suppliers are now looking forward to key occasions like Mother’s Day and St. Patrick’s Day to encourage spending, particularly if the weather becomes favorable.”
Key Takeaways
- Average sales in managed venues fell by 6.4% in early March compared to the same week in 2025.
- Footfall has been affected by prolonged rainy conditions across various regions.
- Sales figures were negative for the first seven days of March, with significant declines on the weekend.
- Long Alcoholic Drinks performed slightly better than other beverage categories.
- Industry experts are hopeful that upcoming holidays may boost consumer spending.
FAQ
What factors contributed to decreased sales in early 2026?
Persistent rainy weather and cautious consumer spending have been significant contributors to lower sales figures.
Which beverage categories are performing the worst?
Spirits have faced the most significant downturn, with sales down 9.8% and 12.1% in recent weeks.
Are there any upcoming events that might improve sales?
Key occasions such as Mother’s Day and St. Patrick’s Day are anticipated to provide opportunities for increased spending, especially if weather conditions improve.
In summary, the initial weeks of 2026 have brought challenges for managed venues, with sales declining across various categories. As industry experts look ahead, they remain hopeful that upcoming holidays may provide much-needed relief.
