By Nicholas Hodac, Director General of UNESDA Soft Drinks Europe
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The deadline for the EU’s Packaging and Packaging Waste Regulation (PPWR) is approaching rapidly, set to take effect on 12 August 2026. However, many businesses are still uncertain about the specific compliance requirements ahead. It is essential for European institutions to step up and provide clear guidance to facilitate this transition.
The European soft drinks industry is dedicated to advancing the transition to a circular economy for beverage packaging. Our commitment has led us to adopt fully recyclable packaging, enhance collection systems, and increase the use of recycled materials. The results reflect our efforts:
⸱ UNESDA corporate members have either met or are close to meeting the goal of 100% recyclability.
⸱ Currently, 16 EU countries have implemented a Deposit Return System (DRS), with more planned for the future thanks to member investments.
⸱ As of 2024, 51.7% of the PET in our plastic bottles was made from recycled materials, exceeding the 2025 target of 50% recycled PET.
Our sector is committed to supporting the EU’s aims of enhancing packaging circularity and has actively contributed to making the PPWR easier to implement. We are engaged in shaping clear secondary legislation and offering strategic solutions to tackle the various implementation challenges. Where do we currently stand?
We have run out of time: It is now an operational issue
As the countdown continues with only five months left until the PPWR is enforced, numerous businesses still face ambiguity concerning compliance. Delay is not an option; companies require clarity and stability to effectively plan their investments and maintain operations amidst looming challenges that threaten their competitiveness.
While the PPWR Legal Notice will provide some guidance, it is not a comprehensive solution; numerous uncertainties are likely to persist.
Time to act: EU institutions must now move faster
Time is of the essence. European institutions must expedite their actions and deliver practical solutions for the industry. The adoption of harmonized, clear, and actionable guidance is crucial. Delays in the provision of secondary legislation complicate compliance, making it vital to address the following pressing issues:
The Commission’s approach to PFAS requirements shows promise, yet a harmonized methodology for PFAS in food contact packaging remains absent at the EU level. Without unanimous support from Member States, the harmonization of the Single Market and the movement of goods may be jeopardized. Thus, it is essential to secure formal backing from all Member States for this approach.
- Plastic grouped packaging
Guidance regarding single-use plastic grouped packaging is not anticipated until 2027. Thus, without clear direction, our sector cannot make the necessary adjustments in time to meet the 2030 PPWR deadline. As supply bottlenecks loom and transition costs are expected to surpass €2 billion for the soft drinks sector alone, immediate clarity is crucial. Businesses must understand the types of packaging permitted or banned to ensure compliance with the PPWR.
Our sector acknowledges the role of reusable models in reducing packaging waste, complementing existing recycling systems. While co-legislators recognize the need for context-based national exemptions, the current PPWR exemption framework does not adequately reflect the advancements made by some Member States in enhancing beverage packaging circularity. As the 2030 target approaches, providing clear guidelines is critical for making informed investment decisions.
As time runs short, it is imperative for all EU institutions to acknowledge the urgency of the situation and deliver regulatory clarity to resolve these critical operational challenges faced by businesses.
Key Takeaways
- The PPWR is set to be implemented on 12 August 2026, highlighting the need for urgency.
- Many businesses are still unclear on compliance requirements, which hampers their operations.
- The soft drinks sector is making significant progress towards packaging recyclability and sustainability.
- Urgent and clear guidance from EU institutions is essential for successful compliance.
- Concerns regarding PFAS regulations and plastic grouped packaging need immediate attention.
- Coordinated support from Member States is crucial for harmonizing market regulations.
FAQ
What is the PPWR?
The Packaging and Packaging Waste Regulation (PPWR) is an EU regulation aimed at improving packaging sustainability and promoting a circular economy.
How are businesses preparing for PPWR compliance?
Businesses are working to understand compliance requirements and adjust their operations accordingly to meet the regulation’s demands.
What has the soft drinks sector achieved so far?
The soft drinks sector has made significant strides toward achieving 100% recyclability in packaging and using recycled materials.
Why is time becoming a critical factor?
The impending deadline for the PPWR implementation leaves businesses with limited time to adapt, leading to operational uncertainties.
What kind of guidance is being sought from EU institutions?
Businesses are seeking clear and practical solutions to help navigate compliance, particularly regarding PFAS regulations and packaging requirements.
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