Neon One Elevates Nonprofit Growth with AI Support

This piece is based on a conversation with Keith Reed, the CEO of Neon One, a software platform designed for nonprofits that aids in managing fundraising, donor relationships, events, and more. The content has been refined for length and clarity.

Founded in 2018, Neon One has experienced steady growth over the years.

As a relationship management software geared towards nonprofits, our platform enables these organizations to forge and nurture essential connections to fulfill their missions. We assist with donor management, fundraising efforts, donation processing, and managing their networks, which include volunteers and members.

My role in the company started last year with a targeted goal: to reestablish a growth trajectory and enhance customer experiences.

The nonprofit sector has undergone significant changes recently, particularly as budget restrictions have altered the sources of donations. While we see a larger share of contributions coming from affluent corporations, individual donors remain an integral part of the giving landscape.

Our clients share a deep commitment to their causes. Our aim is to facilitate their missions by providing straightforward solutions to execute fundraising campaigns and engage their volunteers and stakeholders effectively.

Enhancing Customer Satisfaction

At the beginning of 2025, customer support was a major area of concern for us. Negative feedback regarding our support services was prevalent online; however, that has since changed.

Improving every interaction with our nonprofit customers has become a priority. Over the past year, we focused on training our team to empower them to make immediate decisions that benefit our customers while also refining our internal processes to enhance service delivery.

We discovered most inquiries were basic “how to” questions. Rather than having staff investigate technical issues and respond later—sometimes after hours of waiting—we turned to AI for a more efficient solution.

Incorporating an AI tool into our customer support program allowed us to address these questions much quicker. The AI excels in rapidly indexing information and providing accurate solutions, enabling us to resolve customer queries in around 60 seconds instead of several hours.

Now, our team can allocate resources more effectively, with staff having more time to tackle complex issues requiring empathy and informed decision-making.

As a result, our customer satisfaction scores have surged by nearly 25% over the past year, now approaching 85%.

Customers are no longer posting negative reviews about their support experiences, leading to longer retention periods, increased referrals, and shared stories about the meaningful impact our platform has had on their organizations.

A satisfied customer base acts as a powerful marketing tool. Nonprofit organizations are extensively interconnected and rely on each other’s recommendations. When they experience success with our product, they communicate this to their networks, fostering a growth cycle.

Leveraging AI to Enhance Fundraising Efforts

We possess vast amounts of historical data from our customers, including details about the fundraising campaigns they have conducted, outreach efforts, and timing.

Our platform examines donor history, spots individuals likely to donate again, and advises nonprofits on optimal outreach strategies. Utilizing AI enables us to sift through this data rapidly, removing the uncertainty associated with strategizing for impactful fundraising.

With AI, gaining these insights has become much simpler. By the end of 2025, we introduced a beta version of our AI nonprofit assistant, Gen. Users can interact with Gen to receive an overview of donor engagement insights, helping them determine when and whom to contact.

Nonprofits typically have small teams juggling several responsibilities, making time their most precious asset. Our AI tools offer them speed, clarity, and quicker access to insights that previously consumed hours to gather. This efficiency allows them to concentrate more on cultivating relationships that propel their mission forward.

This approach is transformative and requires us to continually embrace the technology, learn from it, and optimize our service delivery for our customers. Ultimately, ease of use is what our clients prioritize.

Enhancing customer service, retaining clients, and fostering positive word-of-mouth, alongside our AI-driven efficiency improvements, has propelled a sales increase of approximately 50% year-over-year.

We project a potential tripling of our growth rate in the coming year. Additionally, we are dedicated to enhancing fundraising outcomes for our clients. Our goal is to assist the nonprofits we partner with in engaging the community more effectively, leading to greater fundraising success and increased resources for their missions.