The AI assistant “RAE” is now accessible via Rayse. Additionally, RealReports expands its reach in California; Baird & Warner teams up with Rejig.AI; and a Florida firm introduces new valuation tools.
Editor’s note: Technology continues to transform the real estate landscape. From innovative startups to established firms, tech companies are driving growth and collaboration within the industry. Here’s a roundup of the latest developments from key players.
Baird & Warner Unveils AI-Enhanced Social Media Tool
Baird & Warner has launched a tailored version of Rejig.AI, an AI marketing automation tool aimed at helping agents create and schedule social media content.
The Chicago-based real estate brokerage confirmed it secured a one-year exclusive partnership with Rejig.AI, with the official rollout commencing earlier this month.
Rejig.AI serves as a virtual assistant for social media, capable of crafting branded posts tailored to specific neighborhoods, target audiences, and individual marketing styles. It also connects with MRED MLS to retrieve up-to-date listings and market data.
Agents can upload graphics, videos, or web links, instructing the tool to produce customized posts based on the provided content. Rejig.AI can schedule these posts across platforms like Facebook, Instagram, LinkedIn, TikTok, Google Business, and YouTube. Additionally, a voice cloning feature allows agents to have the tool narrate their videos.
“Social media is one of the most impactful ways our agents maintain connections with their clients, but it can also be time-consuming and repetitive,” explained Dean Rouso, SVP of Strategic Initiatives at Baird & Warner. “This partnership addresses our agents’ feedback for increased social media efficiency while ensuring a personalized touch tailored for the Chicagoland market.”
Rayse Introduces Conversational AI Assistant
Rayse has unveiled the Rayse Assistant Engine (RAE), a conversational AI assistant integrated within the company’s Agent Value Platform. RAE enables agents to log activities, update client progress, and manage tasks through voice or text communication, according to a recent announcement.
This assistant operates on Rayse’s internal infrastructure, ensuring that both agent and client data are kept secure within the company’s network. It aims to streamline the documentation of essential activities throughout each transaction.
Rather than filling out forms or navigating dashboards, agents can send a voice note or text explaining their activities—such as conducting showings or preparing for meetings. RAE accurately categorizes and records these actions, which are then made accessible in a client-facing portal that tracks agent efforts.
“Rayse adapts to the way agents work. They communicate what they’re doing, and RAE takes care of the rest,” said Rayse Co-CEO Christian Dwiggins. “Clients automatically see every showing, call, and hour of preparation—this is a real breakthrough.”
RealReports Now Accessible to All CRMLS Users
The California Regional MLS (CRMLS) has announced that the AI-driven property analysis platform RealReports is now available to all users at no additional cost. Previously, this tool was an opt-in service for individual associations through CRMLS’s Product Co-Op.
RealReports gathers data from multiple sources to create comprehensive property reports, covering essential factors such as liens, zoning information, and climate risks. The platform also features an AI assistant, Aiden, designed to respond to property-related inquiries.
“We were thrilled to see the enthusiasm among our associations for RealReports, making it the right time to extend this offering to every real estate professional we serve,” said CRMLS CEO Art Carter in a news release.
“In a demanding market, agents and brokers are continually finding ways to be more efficient and knowledgeable,” Carter emphasized, highlighting how RealReports enhances agent productivity by analyzing documents to extract “the most crucial and valuable information.”
CRMLS is among several organizations recently adopting RealReports, which has finalized over 50 deals in 2025. The platform recently provided Taxshot solutions to Imagine MLS subscribers and onboarded Gulf Coast MLS as a new partner this January.
Luxury Brokerage in Florida Introduces New Property Valuation Tool
Corcoran Reverie, a luxury brokerage located in Florida, has formed a strategic partnership with property analytics platform Housify. This collaboration provides Corcoran Reverie agents with access to a valuation tool specifically designed for Florida’s Scenic Highway 30A market.
Housify utilizes MLS data, county GIS records, and property appraiser information—updated hourly—to assess home values and identify properties that may be undervalued. The platform covers approximately 93% of the 30A market, boasting a median error rate of 7.2%, according to statements from the companies.
Housify was developed by former 30A agent Ben McLeod, who noted that his expertise in real estate and finance highlighted the shortcomings of generic valuation models in this unique market. “The distinct characteristics of the 30A area—from its unique geography to its diverse offerings—were not effectively catered to by existing models,” McLeod remarked.
“Every enhancement made to the algorithm now reflects the specific dynamics of the 30A market, driven by over seven years of firsthand experience in a community I consider home,” McLeod added.
Editor’s note: The initial draft of this content was created using AI and has been thoroughly reviewed and refined by a Real Estate News editor.
